The Dancing Seahorse NFT collection is a music-themed project based in Los Angeles that offers unique benefits to owners of its non-fungible tokens (NFTs). The projects provides lifetime perks to its token holders, negating annual membership fees, and focuses on exclusivity as a key aspect of its brand.

Overview

The Dancing Seahorse NFT collection was dropped on September 19th, 2022. The collection aims to revolutionize the music industry by linking real-world rewards and experiences to digital collectibles. These NFTs are designed to replace physical tickets and provide customers with a more secure and efficient way of buying tickets for events. On November 20th, 2022, a second collection called the Premium Dancing Seahorse collection was released to allow a more affordable entrance to the community. ^[2][3]

The NFT collection offers two membership tiers in the form of profile picture collections featuring its namesake seahorse logo. The two tiers are the Legendary Dancing Seahorse and the Premium Dancing Seahorse. Holders of either of these NFTs are able to access VIP gatherings at global shows but only members of the Legendary Dancing Seahorse will be given the most exclusive experiences. Dancing Seahorse has given holders of their NFTs access to shows and venues featuring renowned artists such as Bad Bunny, Polo G, Jack Harlow, and Post Malone. ^[2][6]

The Start of the Dancing Seahorse

The Dancing Seahorse NFT project came about from an idea from Alex Nahai, the co-founder and CEO of DancingSeahorse.com, who has a long career in the music industry. Nahai wanted to share the experience of being backstage at major music events and attending Coachella with fans. ^[7]

“Each time, the energy was amazing and I felt so privileged to be present. I really wanted to be able to share that feeling with other fans.”

He saw an opportunity to use NFTs in the music business, providing relationships between fans and artists and giving fans access to events and experiences.
Nahai originally got involved in the music industry as a producer and became interested in emerging technology. He worked on a sister company to Dancing Seahorse called Streamlive, which involved music and live streaming, and began to consider creating an NFT project after working with prominent artists such as Rick Ross, Bella Thorne, Iggy Azalea, Migos, and Juice Wrld. ^[7]

“As NFTs grew in utility, we could see a way of providing relationships between fans and artists, giving the fans access to events and experiences”

The Dancing Seahorse club is a brick-and-mortar venue in LA that was previously called Sabotage. It was a small venue capable of holding only up to 200 people, where Nahai booked top-tier, multi-platinum artists and witnessed the close interaction between fans and artists in intimate settings. The venue was then turned into a membership-based establishment where token holders could enjoy intimate shows, and Sabotage was renamed to the Dancing Seahorse Club. ^[7]

“We decided to turn the venue into a membership-based establishment where token holders could enjoy these intimate shows and we renamed it the Dancing Seahorse Club.”

Benefits

The Legendary Dancing Seahorse NFTs have different attributes, making each NFT unique. The categories of attributes are attire, background, city, eyes, fins, genre, glasses, neckware, props, seahorse and snout. ^[5]

The Dancing Seahorse NFTs are digital collectibles that offer real-world perks and experiences. They are used to provide access to exclusive parties and meetups, and replace physical tickets to reduce instances of fraud and price gauging. Customers can use their NFTs to claim an invitation to events by connecting their crypto wallets to verify ownership and then be airdropped into their wallets. In addition, putting tickets on the blockchain can help neglect third-party ticketing platforms that often charge additional fees. This can also help customers avoid ticketing scams that occurs often in the music industry. Members of the Legendary Seahorse NFTs are also given access to free food and beverages at all venues, with VIP seating areas just for holders of the Seahorse NFTs. ^[2][4]