Rewards Bunny is a platform founded in 2021 by Jacky Goh and Carlos G and is designed to reward users for their everyday online and offline actions in both Web2 and Web3 environments, while providing businesses with data-driven insights for marketing and engagement. ^{[1] [2] [3]}

Overview

Rewards Bunny operates as an end-to-end data and advertising infrastructure intended to share revenue with users through its native token, $RWB. The platform seeks to address challenges faced by Web3 projects in measuring on-chain return on investment (ROI) from performance marketing and the issue of users not being compensated for the data they generate. ^[2]

The platform captures user actions in real-world contexts via multiple interfaces, including a Telegram Mini-App, web app, browser extension, and mobile SDK. It utilizes AI to analyze and score user wallets, aiming to enable advertisers to target specific audiences. Rewards are distributed in flexible Bunny Points, which are designed to encourage repeat user behavior. ^{[1] [2]}

Products

• Mobile app: Intended for capturing everyday purchases, allowing users to scan receipts and shop online to earn rewards automatically.
• Browser extension: Designed to enable users to earn rewards while browsing online, offering automatic cashback from partner stores and rewards for data sharing. ^[1]
• Telegram Mini App: Functions as a play-to-earn interface, offering daily games and quests with instant rewards delivered to a user's wallet. It serves as an on-ramp for users and includes features for quests, Web3 links, and a reward wallet. ^[2]
• Analytics platform: Provides businesses with tools to transform Web2 and Web3 user data into insights for targeted campaigns. ^[1]

Features

Rewards Bunny offers features catering to both users and businesses:

For Users:

• Earn rewards: Users can earn rewards from various daily activities, including shopping, browsing, sharing data, and participating in quests. Rewards can be earned automatically across a network of partners ^[1].
• Data control: Users are intended to have control over the data they share. The platform utilizes an optional Soul-Bound NFT called BunnyID to cryptographically link a user's wallet with off-chain profile data, facilitating selective data disclosures.
• Flexible redemption: Users can redeem earned points for rewards or supported cryptocurrencies. Direct fiat payout via approved rails is also an option.
• Staking benefits: Locking $RWB tokens can unlock early access to campaigns and provide reward multipliers ^[2].

For Businesses/Advertisers:

• Targeted campaigns: Businesses can target campaigns using insights derived from Web2 and Web3 user data. The platform aims to provide wallet-based advertising capabilities.
• Cross-channel analytics: The platform offers analytics intended to optimize ROI through cross-channel insights. It aims to provide holistic insights across Web2 and Web3 user behavior. ^[1]
• On-chain attribution: Rewards Bunny seeks to provide on-chain conversion tracking and cookie-less purchase capture ^[2].
• AI-powered insights: The platform utilizes AI for personalized rewards and user insights. This includes AI-scored wallet graphs and privacy-preserving segments.
• Self-serve portal: A white-label dashboard is intended to allow projects to create, target, and launch reward campaigns. ^[2]

Ecosystem

The Rewards Bunny ecosystem is designed to connect various user activities and platforms to facilitate advertising and reward distribution. It integrates mobile, browser, and messaging app interfaces to capture user actions across different digital environments. This data is intended to feed into an analytics platform that provides insights for businesses. The ecosystem aims to create a "Reward Flywheel" where $RWB payouts and staking incentives encourage repeat user engagement. The platform also incorporates gamification elements like badges and quests to drive user stickiness. Offline earning mechanics, such as QR codes and NFC taps at physical retail locations, are intended to bridge online and offline behavior. ^{[1] [2]}

Use Cases

• Shopping online and offline to earn rewards
• Browsing the web to earn rewards
• Sharing data to receive compensation
• Playing games and completing quests within the Telegram Mini App
• Scanning receipts from physical purchases ^[1]
• Staking $RWB tokens to increase reward earning potential and gain access to benefits
• Redeeming earned points for cryptocurrency or fiat ^[2]

Tokenomics

Rewards Bunny Token ($RWB)

• Ticker: $RWB
• Type: ERC-20 (EVM chains)
• Total Supply: 1,000,000,000 ^[2]

Token Utilities

• Points Redemption Gateway: $RWB can be used to redeem points for rewards or supported cryptocurrencies
• Staking Access: Locking $RWB is required to unlock early campaigns and access reward multipliers
• Ad-Credit Discounts: Advertisers may have the option to pay with $RWB for discounted advertising costs
• B2B Licensing: $RWB is intended to be involved in scaling distribution via channel partners and unlocking B2B revenue streams
• ZK Cohort Proofs: The token is intended to be used in proving user cohorts without exposing full histories, aiming to boost privacy and opt-in rates ^[2]

Allocation

• Team & Advisors: 20.00%
• Strategic Partners: 5.00%
• Staking / Community Incentives: 30.00%
• Marketing: 10.00%
• Treasury / Ecosystem Development: 20.00%
• Liquidity Provision: 5.00%
• Pre-Seed Round: 1.50%
• Seed Round: 2.50%
• Institutional Investors: 3.50%
• Public Round: 2.50% ^[4]

Roadmap