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Rewards Bunny
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Rewards Bunny
Rewards Bunny is a platform designed to reward users for their everyday online and offline actions in both Web2 and Web3 environments, while providing businesses with data-driven insights for marketing and engagement [1] [2]. It aims to bridge the gap between traditional online activities and blockchain technology, enabling users to earn rewards from shopping, browsing, gaming, and other interactions [1].
Overview
Rewards Bunny operates as an end-to-end data and advertising infrastructure intended to share revenue with users through its native token, $RWB [2]. The platform seeks to address challenges faced by Web3 projects in measuring on-chain return on investment (ROI) from performance marketing and the issue of users not being compensated for the data they generate [2].
The platform captures user actions across Web2, Web3, and real-world contexts via multiple interfaces, including a Telegram Mini-App, web app, browser extension, and mobile SDK [2]. It utilizes AI to analyze and score user wallets, aiming to enable advertisers to target specific audiences [1] [2]. Rewards are distributed in flexible Bunny Points, which are designed to encourage repeat user behavior [2].
Rewards Bunny also engages in co-developing emerging Web3 projects and forming alliances with accelerators, guilds, and developer communities to support user acquisition and network growth [2]. The platform reports having processed 81,000 transactions with over 10,000 partners, achieving $6.3 million in Gross Merchandise Volume (GMV) [1] [3].
Products
Rewards Bunny is accessible through several distinct products designed to integrate into users' daily activities:
- Mobile app: Intended for capturing everyday purchases, allowing users to scan receipts and shop online to earn rewards automatically [1].
- Browser extension: Designed to enable users to earn rewards while browsing online, offering automatic cashback from partner stores and rewards for data sharing [1].
- Telegram Mini App: Functions as a play-to-earn interface, offering daily games and quests with instant rewards delivered to a user's wallet [1]. It serves as an on-ramp for users and includes features for quests, Web3 links, and a reward wallet [2].
- Analytics platform: Provides businesses with tools to transform Web2 and Web3 user data into insights for targeted campaigns [1].
Features
Rewards Bunny offers features catering to both users and businesses:
- Earn rewards: Users can earn rewards from various daily activities, including shopping, browsing, sharing data, and participating in quests [1]. Rewards can be earned automatically across a network of partners [1].
- Data control: Users are intended to have control over the data they share [1]. The platform utilizes an optional Soul-Bound NFT called BunnyID to cryptographically link a user's wallet with off-chain profile data, facilitating selective data disclosures [2].
- Flexible redemption: Users can redeem earned points for rewards or supported cryptocurrencies [2]. Direct fiat payout via approved rails is also an option [2].
- Staking benefits: Locking $RWB tokens can unlock early access to campaigns and provide reward multipliers [2].
- Targeted campaigns: Businesses can target campaigns using insights derived from Web2 and Web3 user data [1]. The platform aims to provide wallet-based advertising capabilities [1].
- Cross-channel analytics: The platform offers analytics intended to optimize ROI through cross-channel insights [1]. It aims to provide holistic insights across Web2 and Web3 user behavior [1].
- On-chain attribution: Rewards Bunny seeks to provide on-chain conversion tracking and cookie-less purchase capture [2].
- AI-powered insights: The platform utilizes AI for personalized rewards and user insights [1]. This includes AI-scored wallet graphs and privacy-preserving segments [2].
- Self-serve portal: A white-label dashboard is intended to allow projects to create, target, and launch reward campaigns [2].
Ecosystem
The Rewards Bunny ecosystem is designed to connect various user activities and platforms to facilitate advertising and reward distribution [1] [2]. It integrates mobile, browser, and messaging app interfaces to capture user actions across different digital environments [1]. This data is intended to feed into an analytics platform that provides insights for businesses [1]. The ecosystem aims to create a "Reward Flywheel" where $RWB payouts and staking incentives encourage repeat user engagement [2]. The platform also incorporates gamification elements like badges and quests to drive user stickiness [2]. Offline earning mechanics, such as QR codes and NFC taps at physical retail locations, are intended to bridge online and offline behavior [2].
Use Cases
Rewards Bunny is designed for various use cases for both users and businesses:
- Shopping online and offline to earn rewards [1] [2].
- Browsing the web to earn rewards [1].
- Sharing data to receive compensation [1].
- Playing games and completing quests within the Telegram Mini App [1].
- Scanning receipts from physical purchases [1].
- Staking $RWB tokens to increase reward earning potential and gain access to benefits [2].
- Redeeming earned points for cryptocurrency or fiat [2].
- Running targeted marketing campaigns using Web2 and Web3 user data [1].
- Optimizing advertising ROI through cross-channel analytics [1].
- Gaining insights into user behavior across different platforms [1].
- Integrating reward earning capabilities into existing mobile applications via an SDK [2].
- Launching and managing reward campaigns through a self-serve portal [2].
- Utilizing AI for wallet intelligence and user segmentation [2].
- Implementing retention strategies based on user activity analysis [2].
Architecture
Detailed information regarding the technical architecture of the Rewards Bunny platform is not available in the provided text. The whitepaper mentions components such as a Data-Capture Layer (Telegram Mini-App, Web App, Browser Extension, Mobile SDK), BunnyID (Soul-Bound NFT), Attribution & Analytics via webhooks, AI-Powered Wallet Intelligence, an SDK & API Marketplace, an Engagement Layer (Gamified Badge & Quest System, Offline QR-Code & NFC), a Self-Serve Merchant Portal, a Multi-Chain Bridge, and a Personalized Reward Engine [2].
Tokenomics
The native token of the Rewards Bunny platform is $RWB [2].
- Ticker: RWB [2].
- Type: ERC-20 (EVM chains) [2].
- Total Supply: 1,000,000,000 [2].
- Initial Circulating Supply: To be determined (TBD) [2].
- Contract Audits: To be determined (TBD) [2].
The whitepaper outlines a Bunny Level staking model where users can lock $RWB for a minimum duration to achieve different levels (Bronze, Silver, Gold, Platinum), which are intended to provide bonus perks and multipliers on rewards [2].
- Points Redemption Gateway: $RWB can be used to redeem points for rewards or supported cryptocurrencies [2].
- Staking Access: Locking $RWB is required to unlock early campaigns and access reward multipliers [2].
- Ad-Credit Discounts: Advertisers may have the option to pay with $RWB for discounted advertising costs [2].
- B2B Licensing: $RWB is intended to be involved in scaling distribution via channel partners and unlocking B2B revenue streams [2].
- ZK Cohort Proofs: The token is intended to be used in proving user cohorts without exposing full histories, aiming to boost privacy and opt-in rates [2].
The whitepaper states there will be no further minting of $RWB, capping the supply [2]. A percentage of ad-spend fees is intended to be swapped to $RWB and distributed to stakers, forming a reward pool [2].
Confirmed partnerships
Rewards Bunny reports having a network of partners [1].
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