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Flyfish Club (FFC) is the world's first member's only private dining club where membership is purchased on the blockchain as a Non-Fungible-Token (NFT) and owned by the token-holder to gain access to the restaurant and various culinary, cultural, and social experiences. [1][2][3]
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Flyfish Club (FFC) was founded in December 2021 by VCR Group - Gary Vaynerchuk, David Rodolitz, Josh Capon, and Conor Hanlon. FFC is located at 141E Houston Street, NYC designed by architect Roger Ferris and was launched in November 2022. [4]
The initial public launch for the Flyfish NFT was in January 2022 which was sold out shortly after. Memberships can be purchased on the secondary market. [1][4]
FFC is a seafood-focused restaurant featuring a diverse raw bar incorporating international influences from chefs and hospitality experts. For limited members, a private sushi omakase room is made available within the club, which showcases fresh fish flown in daily from Japan. FFC members enjoy one-of-a-kind events such as private cooking sessions, pop-up events, wine tastings, and parties in the Hamptons and Miami. [1][2]
Flyfish Club offers two types of membership tokens; Flyfish and Flyfish Omakase. [1][5]
During the Flyfish Club presale on December 15, 2021, 350 total tokens were sold with 252 Flyfish & 98 Flyfish Omakase. The sale was made available to investors, partners, and contributors of the organization.[1]
At the initial public launch on January 7, 2022, 948 Flyfish & 203 Flyfish Omakase (1,151 total) tokens were sold. 1,450 Flyfish & 84 Flyfish Omakase (1,534 total) tokens are on Reserve and held back to VCR ownership to further build the brand, engage the NFT community, create partnerships and collaborations, or sell/gift to ensure the project is sustainable and scalable. [1]
On July 23, 2023. 03:30 UTC


