Ads3 is a Web3.0 data-driven intelligent advertising platform that aims to bridge users from social networks to the Web3 ecosystem by integrating artificial intelligence and blockchain technology. The platform seeks to provide efficient, transparent, and trustless advertising solutions for advertisers, publishers, and users. ^{[1] [2]}

Overview

Ads3, formerly known as Ton.AI, is designed as a decentralized advertising protocol and an AI-driven Web3 marketing ecosystem. The project was established in November 2022. It aims to enhance advertising performance and revenue through the application of artificial intelligence for tasks such as precise audience targeting and fraud detection. By leveraging blockchain technology, Ads3 intends to ensure transparency and efficiency in ad delivery and platform operations. The platform supports scalable user acquisition and provides detailed user profiling based on demographics and interests to facilitate effective targeting. It also offers diverse ad formats and a mechanism to reward publishers. Ads3 operates a community and a bot, Pea.AI, which facilitate user engagement and reward distribution. ^{[1] [2] [3]}

The platform's development roadmap outlines several phases, starting with project development and product launch in 2024 Q1 - 2025 Q1, focusing on testing and achieving stable AI functionality. The subsequent phase in 2025 Q2 involves product market expansion, increasing user base, token issuance, and continuous product upgrades. Ecosystem decentralization is planned for 2025 Q3, aiming for exponential user growth and gradually transferring ad publishing management to node operators. Future development from 2025 Q4 onwards includes fostering a developer ecosystem through competitions, building a cross-chain advertising alliance, and engaging key opinion leaders (KOLs) to create advertising scenarios and enhance community sentiment. ^[1]

Products

Ads3 offers several products designed to facilitate decentralized advertising and user engagement within its ecosystem.

• Ad Display Network: A decentralized network intended to ensure transparency and efficiency in the delivery of advertisements. ^{[1] [4]}
• Quest Platform: A system that provides incentivized tasks to increase user engagement and brand interaction. ^{[1] [5]}
• Quest Bot (Pea.AI Bot): A Telegram-based bot that serves as an interface for the Quest Platform, allowing users to participate in activities and potentially earn rewards. As of July 2025, the Pea.AI bot reported over 48,000 monthly users. ^{[1] [6]}

Features

Ads3 highlights several core features that underpin its approach to decentralized advertising.

• AI Optimized: The platform utilizes customized AI proxies for precise audience targeting. This feature aims to enable real-time performance monitoring and maximize the return on investment for advertisers. ^[1]
• Decentralized and Transparent: By recording data on the blockchain, Ads3 seeks to ensure the transparency of platform operations. A Decentralized Autonomous Organization (DAO) governance mechanism is intended to provide community autonomy over the platform. ^[1]
• Incentive Mechanism: The platform incorporates a native token, $ADS3, which is intended for use in ad payments, user rewards, and node incentives. This mechanism is designed to promote the development and participation within the ecosystem. ^[1]

Ecosystem

The Ads3 ecosystem involves multiple roles and components working together to create a Web3 marketing environment. The ecosystem is designed to be a win-win for all participants by creating value for each role. ^{[1] [1]}

The primary roles within the ecosystem include:

• Advertisers: Entities that utilize the platform for advertising campaigns, benefiting from efficient, transparent channels and precise user targeting. ^[1]
• Publishers: Individuals or platforms that display advertisements from the Ads3 network, earning stable advertising revenue through a revenue-sharing mechanism. ^[1]
• Users: Individuals who interact with the platform and advertisements, receiving a high-quality content experience and the opportunity to participate to get rewards. ^[1]
• Node Operators: Participants who contribute to the network consensus and receive block rewards for their role in maintaining the decentralized infrastructure. ^[1]

The complete ecosystem is built around several key components:

• Ad Network: The decentralized infrastructure responsible for the transparent and efficient delivery of advertisements. ^[1]
• Task Platform: An incentivized system designed to boost user engagement and facilitate brand interactions through various tasks and activities. ^[1]
• Community Ecosystem: An active community of developers and users that is intended to continuously drive platform innovation and growth. ^[1]

Use Cases

Ads3 is designed to support various use cases within the decentralized advertising and Web3 marketing space.

• Efficient and Transparent Advertising: Advertisers can use the platform to run campaigns with increased transparency and efficiency compared to traditional models. ^[1]
• Precise User Targeting: The AI-driven capabilities allow advertisers to target specific user demographics and interests effectively. ^[1]
• Monetization for Publishers: Publishers can integrate the Ads3 network to generate stable advertising revenue and participate in revenue sharing. ^[1]
• User Rewards and Engagement: Users can interact with the platform and participate in activities, such as those offered through the Quest Platform and Pea.AI bot, to earn rewards. ^{[1] [6]}
• Decentralized Network Operation: Node operators contribute to the network's consensus and receive incentives, supporting the decentralized nature of the platform. ^[1]
• Brand Interaction and Community Building: The Task Platform facilitates interactions between brands and users, helping to build and engage communities. ^[1]

Architecture

The architecture of Ads3 is based on the integration of artificial intelligence and blockchain technology. The platform is described as a decentralized advertising protocol and an AI-driven ecosystem. AI is utilized for optimizing advertising campaigns, including precise audience targeting, real-time performance monitoring, and fraud detection. Blockchain technology is employed for recording data, aiming to ensure transparency and immutability of operations. The platform incorporates a DAO governance mechanism, suggesting a decentralized control structure where community input influences decisions. Node operators are part of this architecture, participating in network consensus and receiving incentives, which implies a distributed network infrastructure. The combination of these technologies is intended to create an efficient, transparent, and trustless environment for digital advertising in the Web3 space. ^[1]

Tokenomics

The Ads3 ecosystem features a native token, denoted as $ADS3. This token is designed to serve multiple functions within the platform's economy and governance structure. ^[1]

The primary utilities of the $ADS3 token include:

• Ad Payment: Advertisers are intended to use the $ADS3 token to pay for advertising campaigns on the platform. ^[1]
• User Rewards: Users can earn $ADS3 tokens by participating in various activities within the ecosystem, such as completing tasks on the Quest Platform or engaging with the Pea.AI bot. ^{[1] [6]}
• Node Incentives: Node operators who contribute to the network's operation and consensus are rewarded with $ADS3 tokens, including receiving block rewards. ^[1]

Details regarding the specific allocation percentages of the $ADS3 token supply across different categories (e.g., team, advisors, marketing, ecosystem development, public sale) are not explicitly detailed in the provided sources.

Governance within the Ads3 platform is intended to be managed through a DAO governance mechanism. This structure suggests that holders of the $ADS3 token may have the ability to participate in decision-making processes related to the platform's development, operations, and future direction. Node operators also play a role in the decentralized aspect of the platform, contributing to network consensus. ^{[1] [1]}

Confirmed Partnerships

Ads3 has established collaborations with numerous projects and entities across various sectors within the blockchain and Web3 ecosystems. These partnerships are categorized on their platform and include projects in areas such as AI, DeFi, Exchanges, Gaming, Infrastructure, Meme coins, NFTs, Payments, Social platforms, Supported Networks, Tools, Wallets, and others. ^[1]

Examples of projects that have partnered with Ads3 or participated in initiatives like the Airdrop Alliance Relay mentioned by Ads3 include:

• PEPEGAMES ^[7]
• HipopoFun ^[7]
• Creator AI ^[7]
• Squid Verse ^[7]
• Metaya ^[7]
• The StarAI ^[7]
• APRO Oracle ^[7]
• Morpheus ^[7]
• Aveai Global ^[7]
• Akashic Chain ^[7]
• Timon Fun ^[7]
• CoScription AI ^[7]
• Nutx Chain ^[7]
• PeopleMint ^[8]
• DeBox Social ^[8]
• QuestN ^[8]
• Port3 Network ^[9]
• BNB Chain (Ads3 is listed as a top app on the BNB Chain ecosystem) ^{[10] [11]}

The platform's website lists a large number of additional partners across the specified categories, indicating a broad network of collaborations within the Web3 space. ^[1]