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Ads3 is a Web3.0 data-driven intelligent advertising platform that aims to bridge users from social networks to the Web3 ecosystem by integrating artificial intelligence and blockchain technology. The platform seeks to provide efficient, transparent, and trustless advertising solutions for advertisers, publishers, and users. [1] [2]
Ads3, formerly known as Ton.AI, is designed as a decentralized advertising protocol and an AI-driven Web3 marketing ecosystem. The project was established in November 2022. It aims to enhance advertising performance and revenue through the application of artificial intelligence for tasks such as precise audience targeting and fraud detection. By leveraging blockchain technology, Ads3 intends to ensure transparency and efficiency in ad delivery and platform operations. The platform supports scalable user acquisition and provides detailed user profiling based on demographics and interests to facilitate effective targeting. It also offers diverse ad formats and a mechanism to reward publishers. Ads3 operates a community and a bot, Pea.AI, which facilitate user engagement and reward distribution. [1] [2] [3]
The platform's development roadmap outlines several phases, starting with project development and product launch in 2024 Q1 - 2025 Q1, focusing on testing and achieving stable AI functionality. The subsequent phase in 2025 Q2 involves product market expansion, increasing user base, token issuance, and continuous product upgrades. Ecosystem decentralization is planned for 2025 Q3, aiming for exponential user growth and gradually transferring ad publishing management to node operators. Future development from 2025 Q4 onwards includes fostering a developer ecosystem through competitions, building a cross-chain advertising alliance, and engaging key opinion leaders (KOLs) to create advertising scenarios and enhance community sentiment. [1]
Ads3 offers several products designed to facilitate decentralized advertising and user engagement within its ecosystem.
Ads3 highlights several core features that underpin its approach to decentralized advertising.
The Ads3 ecosystem involves multiple roles and components working together to create a Web3 marketing environment. The ecosystem is designed to be a win-win for all participants by creating value for each role. [1] [1]
The primary roles within the ecosystem include:
The complete ecosystem is built around several key components:
Ads3 is designed to support various use cases within the decentralized advertising and Web3 marketing space.
The architecture of Ads3 is based on the integration of artificial intelligence and blockchain technology. The platform is described as a decentralized advertising protocol and an AI-driven ecosystem. AI is utilized for optimizing advertising campaigns, including precise audience targeting, real-time performance monitoring, and fraud detection. Blockchain technology is employed for recording data, aiming to ensure transparency and immutability of operations. The platform incorporates a DAO governance mechanism, suggesting a decentralized control structure where community input influences decisions. Node operators are part of this architecture, participating in network consensus and receiving incentives, which implies a distributed network infrastructure. The combination of these technologies is intended to create an efficient, transparent, and trustless environment for digital advertising in the Web3 space. [1]
The Ads3 ecosystem features a native token, denoted as $ADS3. This token is designed to serve multiple functions within the platform's economy and governance structure. [1]
The primary utilities of the $ADS3 token include:
Details regarding the specific allocation percentages of the $ADS3 token supply across different categories (e.g., team, advisors, marketing, ecosystem development, public sale) are not explicitly detailed in the provided sources.
Governance within the Ads3 platform is intended to be managed through a DAO governance mechanism. This structure suggests that holders of the $ADS3 token may have the ability to participate in decision-making processes related to the platform's development, operations, and future direction. Node operators also play a role in the decentralized aspect of the platform, contributing to network consensus. [1] [1]
Ads3 has established collaborations with numerous projects and entities across various sectors within the blockchain and Web3 ecosystems. These partnerships are categorized on their platform and include projects in areas such as AI, DeFi, Exchanges, Gaming, Infrastructure, Meme coins, NFTs, Payments, Social platforms, Supported Networks, Tools, Wallets, and others. [1]
Examples of projects that have partnered with Ads3 or participated in initiatives like the Airdrop Alliance Relay mentioned by Ads3 include:
The platform's website lists a large number of additional partners across the specified categories, indicating a broad network of collaborations within the Web3 space. [1]