Mable Jiang is the Chief Revenue Officer (CRO) at Find Satoshi Lab (FSL) and as the founder of the social protocol Trends.fun. She was previously a partner at the venture capital firm Multicoin Capital and is the host of the crypto-focused podcasts "HODLong" and "51% podcast."

Education

Jiang attended Columbia University in the City of New York from 2012 to 2015, graduating in June 2015 with a Bachelor of Arts degree. She pursued a dual field of study in Art History and Statistics. During her time at university, she gained early professional experience through internships at cultural institutions, including a role as a research assistant in the Asian Art Department at The Metropolitan Museum of Art from 2013 to 2014 and a museum research assistant position at the Asia Society in 2013. ^{[1] [2] [9]}

Career

Early Career and Venture Capital

After graduating, Mable Jiang began her career in traditional finance, working as a Senior Analyst in the Institutional Workout & Restructuring Group at Citi from 2015 to 2018. She then transitioned into the technology sector, serving as a Corporate Strategy Manager at the ride-hailing company DiDi in 2018. Her entry into the blockchain industry began that same year when she joined Nirvana Capital, an early-stage venture fund focused on blockchain and fintech, as a Partner, a role she held until November 2019.

In December 2019, Jiang joined Multicoin Capital, a prominent crypto-native investment firm, initially as a Principal. She was later promoted to Partner in 2020. During her tenure, she focused on venture capital investments within the blockchain and cryptocurrency sectors. She announced her departure from the firm on May 7, 2022, describing the move as a "big turning point" in her career. ^{[4] [1] [2] [3] [9]}

Find Satoshi Lab (FSL)

Immediately following her departure from Multicoin Capital, Jiang joined Find Satoshi Lab (FSL), the parent company of the move-to-earn application STEPN, as its Chief Revenue Officer (CRO) in May 2022. In this executive role, she was responsible for overseeing revenue generation and strategy for the FSL ecosystem, which also includes the NFT marketplace MOOAR and the social strategy game Gas Hero. As a public-facing executive, she frequently communicated with the community through social media, providing updates on project developments. She also represented FSL in the broader Web3 community, serving as a judge for events such as the CyberConnect #connected2023 hackathon in February 2023.

On July 17, 2025, Jiang announced the conclusion of her full-time role at FSL. While stepping down from her day-to-day responsibilities, she stated her intention to "continue to support the [FSL] ecosystem." ^{[4] [5] [6]}

Trends.fun

On the same day she announced the end of her full-time position at FSL, July 17, 2025, Jiang revealed her new venture, Trends.fun. She is the founder of the project, which she describes as a "value-anchored social protocol that pushes the frontier of information finance." The project completed a Founders & Angels funding round with backing from several notable figures in the Web3 industry, including:

• Anatoly Yakovenko (Co-founder of Solana)
• Lily Liu (Co-founder of Solana Foundation)
• Tushar Jain (Co-founder of Multicoin Capital)
• Meow (Co-founder of Jupiter)
• Jason Kam (Founder of Folius Ventures)
• Cindy Leow (Co-founder of LBank)

The list of backers also included Punk9277, Yu Hui, TN Lee, Alice Zhang, Jerry Huang, and Nicholas. ^[4]

Views on Web3 Gaming

Throughout her career, Jiang has been a vocal commentator on the strategy and philosophy behind Web3 gaming. She advocates for a "gameplay-first" approach, where blockchain elements and NFTs serve to enhance the core mechanics of a game rather than being the primary focus for speculation.

Game Design and NFT Integration

Jiang believes that financial elements, when integrated thoughtfully, can add "depth and excitement" to gameplay, comparing it to the use of chips in poker. She has identified strategy games (SLG) and idle games as particularly well-suited for Web3 integration, as they can leverage blockchain's advantages in asset pricing and reduced transaction friction. She has also expressed that high-production, graphically intensive games often do not require Web3 features to attract players.

In a February 2024 interview regarding FSL's game Gas Hero, she emphasized the importance of intrinsic utility for NFTs. She highlighted the use of consumable NFTs, such as heroes with limited lifespans, as a key design choice to foster a continuous, player-driven economy built on trading and resource optimization. She stated, "These NFTs, including Hero NFTs with limited lifespans, along with other in-game resources, are utilised as consumables." ^{[8] [7]}

Community Engagement and Economic Models

Jiang is a strong proponent of building sustainable ecosystems by aligning project incentives with the community. She has argued against projects relying on initial fundraising through NFT sales, stating, "Early NFTs should be free, not sold." Her philosophy is that projects should generate revenue from transaction fees once they have achieved organic demand, which lowers the barrier to entry for users. This approach was demonstrated in the StepN GO sneaker raffles, which charged a nominal fee of 5 GMT.

She also emphasizes giving back to the community through reward systems. At FSL, this included the StepN Honor System, which rewarded loyal users with badges and targeted airdrops, and the FSL Points program, which returned a percentage of marketplace revenue to users. For the Gas Hero launch, FSL ran a User-Generated Content (UGC) campaign where community members submitted hero designs. The creators of the 960 selected designs were given a 2% royalty fee, which Jiang cited as a way to reinforce a sense of ownership and shared success. ^{[8] [7]}

Regulatory Approach

Regarding the evolving regulatory landscape for digital assets, Jiang has advocated for a user-centric compliance strategy centered on self-custody. By building products where users maintain complete control over their assets and digital identities, FSL aimed to mitigate the regulatory risks associated with third-party custody solutions. ^[8]

Media and Public Engagement

Jiang is an active contributor to crypto media as the host of two podcasts, "HODLong" and the "51% podcast." The latter is noted as a leading crypto-focused podcast in China. She is bilingual, producing content in both Mandarin and English. Her public presence also includes speaking at industry events, such as the TEAMZ WEB3/AI SUMMIT and a Binance Labs roundtable on Web3 gaming in September 2024. ^{[5] [7]}

Angel Investments

In addition to her roles as an operator and venture capitalist, Jiang is an active angel investor in the blockchain sector. Her known early-stage investments include:

• dForce (Seed)
• Open Social (Seed)
• OMTrade (Seed)
• Fractal (Seed)
• Galxe (Series A)

This information is based on her public profile. ^[2]

Interviews

Future of Web3, NFT, and Move-to-Earn #01

On February 7, 2023, Mable Jiang, Chief Revenue Officer at Find Satoshi Lab, participated in an interview on the YouTube channel Greg Mustreader. During the discussion, she outlined her career trajectory, which began in traditional finance and later shifted toward the blockchain sector. Jiang described how her previous experience at Multicoin Capital involved addressing information asymmetries between Asian and Western markets, an element she identified as relevant to investment strategies in the crypto industry.

The conversation also addressed STEPN, a project developed by Find Satoshi Lab. Jiang explained how the company navigated challenges during the crypto market downturn, noting that the period reduced speculative participation while retaining a core community. She emphasized that the project’s approach focused on long-term user engagement rather than short-term activity.

Jiang further commented on the environment for launching NFT projects, describing the market as competitive and highlighting the need for mechanisms to support creators, including the use of royalties. She also outlined the responsibilities of a Chief Revenue Officer within a Web3 company, which include managing partnerships, scaling initiatives, and fostering community participation.

When reflecting on Web3 as a whole, Jiang noted both the potential and the limitations of blockchain technology. She pointed to the efficiency of cross-border transactions and token-based incentive systems, while cautioning against the high costs of storing all data on-chain. Concepts such as soul-bound tokens and the economics of blockchain validation were presented as areas of experimentation, with adoption dependent on practical demand.

In closing, Jiang described the downturn in the crypto market as a period that allowed for development and testing, presenting it as an opportunity for the sector to adjust strategies and prepare for future growth. ^[10]

Stonks Go Moon Podcast #02

On February 20, 2024, Mable Jiang appeared on the Stonks Go Moon Podcast in an episode titled “How to Build a Successful Web3 Company.” In the discussion, she shared her perspective on the development of consumer-focused Web3 products and the lessons drawn from her work at Find Satoshi Labs, the company behind STEPN and Gas Hero.

According to Jiang, the success of Web3 companies depends on designing products that prioritize usability and minimize technical complexity for end users. She expressed optimism that mass adoption of blockchain could occur within the next three to four years, provided that applications remain intuitive and accessible. Jiang emphasized the importance of wallet innovation, simplified onboarding, and a balanced approach between on-chain verification and off-chain efficiency.

She used Gas Hero as a case study to illustrate these ideas, highlighting its combination of blockchain-enabled resource exchange, instant settlement, and strong community features. Jiang contrasted this with STEPN’s earlier limitations in social interaction, framing Gas Hero as a step forward in integrating social dynamics into blockchain gaming.

Jiang also noted the role of partnerships and collaborations in expanding the reach of Web3. She mentioned ongoing initiatives, including collaborations with intellectual property holders and a forthcoming partnership with a publicly listed Japanese company. These alliances, in her view, are critical to embedding blockchain products within mainstream culture. ^[11]