Belong is a platform that integrates real-world activities with on-chain technology to create tokenized events, properties, and engagement campaigns. ^[1] It is developed by the Belong Foundation, which aims to connect physical world interactions with on-chain identity and rewards through decentralized technology. ^[2]​

Overview

Belong is designed to bridge the gap between offline actions and online rewards by transforming physical and digital access points into programmable tokens. The platform's infrastructure allows businesses and creators to track and reward real-world interactions on the blockchain, linking identity, ownership, and participation. ^{[1] [2]}​

The platform targets four primary user groups: brands seeking new methods for customer engagement through on-chain incentives; communities managing tokenized memberships and access; users participating in gamified, location-based activities to earn rewards; and developers building decentralized applications on Belong's protocol. The project includes a live web application and mobile applications for both iOS and Android. ^[1]​

Belong's core product is Belong CheckIn, described as an "in real life (IRL) pay-per-visit affiliate system for physical venues." This system enables businesses to measure customer visits to physical locations, reward loyalty with tokenized assets, and attribute revenue generated from these interactions directly to a customer's on-chain identity. ^[2]​

History and Funding

Belong's development began in 2021 with the establishment of its core infrastructure and the launch of its initial platform, which included a social graph and event tool integrations. ^[1]​

As of October 30, 2025, the Belong Foundation had raised a total of $8 million. This figure was reached after the completion of a token investment round that included a private investor syndicate, Texas AI Ventures, IYA Capital, Bitsgap.com, 432 Fund, Immunefi, G1 VC, 3VO, Talkable, Smart Arbitrage, Hacken, and Atomic Summit Financial. ^[2]​

Prior to this round, Belong had secured investments from angel investors and executives associated with companies such as Amazon, Uber, Bitfury Capital, Snapchat, Hilman Ventures, SingularityNET, Decentraland, Reface, GoX, Culprit, and Hub Culture. The project has also participated in several accelerator and support programs, including the Cointelegraph Accelerator, Berkeley Blockchain Accelerator, and Google’s Web3 Scale Program. ^[2]​

Following the funding announcement, Vitalii Borovic, Head of the LONG Community Alliance, stated that the fundraising "represents a major step forward in aligning our technology with the principles of open digital economies.” He added, “We’re deeply grateful for the trust and support from our community and investors. This is both a validation of our vision and a reminder of the responsibility we carry to build something meaningful and lasting.” ^[2]​

Technology and Features

Belong's platform is built on a combination of blockchain, artificial intelligence (AI), and location-based technologies to facilitate the connection between physical and digital experiences. ^[1]​

Blockchain Integration

The platform incorporates several Web3 features to manage access, rewards, and transactions.

• Tokenization of Locations: Belong can create digital representations of real-world locations on the blockchain, allowing them to become programmable assets.
• NFT and SBT Ticketing: The system generates non-fungible tokens (NFTs) and Soulbound Tokens (SBTs) that function as digital tickets or keys for events, providing verifiable and transferable or non-transferable access rights.
• On-Chain Bounties: It supports the creation and distribution of on-chain rewards for users who complete specified offline activities or tasks.
• Multi-Chain Support: The platform operates on multiple blockchain networks, including Ethereum, Polygon (POL), SKALE, BASE, and BLAST. Integrations with TON and Sui were planned for 2025, with a deployment on BNB Chain also scheduled for late 2025. The roadmap includes plans to integrate six additional chains.
• Gasless Transactions: Users can perform transactions on the platform without directly paying gas fees, which is intended to lower the barrier to entry for those unfamiliar with cryptocurrency.
• Simplified Onboarding: The platform is designed to allow users to purchase NFTs or SBTs in under 30 seconds without needing a pre-existing crypto wallet, integrating with payment systems like Apple Pay and Google Pay. ^[1]

Artificial Intelligence (AI) Integration

AI is integrated into the platform to enhance user engagement and provide tools for creators and brands.

• AI Agents: The system deploys AI agents to assist with community engagement, content discovery, and analysis of customer lifetime value (CLV).
• AI-Powered Tools: Belong offers AI-driven features for creating promotional events like raffles, generating user and brand landing pages, and moderating community interactions. ^[1]

Developer Tools

For developers looking to build on its infrastructure, Belong provides a set of tools to create decentralized applications.

• API and SDK: A public API and Software Development Kit (SDK) are available for developers to build gated applications on the native LONG protocol.
• Whitelabel Capabilities: The platform offers full whitelabeling options, allowing brands and partners to customize the user experience with their own branding. ^[1]

Products and Use Cases

Belong's technology has been applied in various real-world scenarios, from event ticketing to large-scale gamified campaigns. The core product offering is Belong CheckIn, which serves as a foundation for many of these applications. ^{[1] [2]}​

Case Studies

• Lampu Festival 2024 (Bali): Belong provided the complete ticketing infrastructure for this event. The system supported both fiat and cryptocurrency payments, managed multiple ticket tiers, and offered branded landing pages for the festival organizers.
• Devcon Week 2024 (Bangkok): During this event, the platform was used to create over 30 "phygital" stations equipped with NFC chips. Attendees could interact with these stations to mint branded NFTs, which unlocked various rewards. This activation was featured in a Cointelegraph article.
• Chain Atlas 2025 (Worldwide): Belong's technology powered this geo-based, multi-chain crypto game. The game featured a $1,000,000 prize pool distributed across 150 cities and utilized a custom "Atlas AI-agent" to guide participants.
• Burnermap (Gerlach, Nevada, USA): This application was developed for attendees of the Burning Man event, allowing them to find friends, mark locations, and create schedules. The project's roadmap indicates that the Burnermap service is planned for migration onto the Belong platform. ^[1]

$LONG Token

$LONG is the native utility token of the Belong ecosystem, designed to facilitate a circular economy within the platform. ^[1]​

Token Details

• Ticker: $LONG
• Token Generation Event (TGE): The TGE and deployment on the BNB Chain were scheduled for Q4 2025. A banner on the official website in November 2025 announced the token was "coming Nov 6!".
• Listings: The token is listed on the Gate.io exchange with a LONG/USDT trading pair.
• Contract Address: The token is associated with a contract on the BNB Smart Chain (BSC) at the address 0x9eca8dedb4882bd694aea786c0cbe770e70d52e3. ^[1]

Tokenomics and Utility

The $LONG token is central to the platform's economic model, providing utility for customers, venues, promoters, and stakers.

• Customer Payments: Customers can use $LONG for payments on the platform, receiving a 3% discount and access to referral rewards.
• Venue Rewards: When customers spend $LONG at a specific venue, the tokens are channeled into a reward pool for that venue, incentivizing adoption.
• Promoter Earnings: Promoters who bring users and activity to the platform can earn bounties and a percentage of customer spending in the form of $LONG tokens.
• Staking: The token has staking mechanisms for both general users and venues. Stakers are eligible to share in 30% of the platform's revenue. Venues can stake $LONG to reduce the platform fees they incur. ^[1]

Roadmap and Milestones

Belong has outlined a multi-year roadmap detailing its development from its founding to its future goals.

• 2021–2022: Foundation and Web3 Expansion: The project's initial phase focused on building core infrastructure, launching on multiple platforms, and integrating social and event tools. In 2022, the focus shifted to Web3, with the integration of NFT collections, Metamask support, and enhanced user profiles.
• 2023–2024: Scaling and AI Growth: In 2023, Belong expanded its multi-chain support to include Ethereum, Polygon, Base, Starknet, Skale, and CELO, while also implementing AI moderation and scaling its security features. In 2024, the platform launched multi-chain fiat payments, an SDK, an API for gaming, and AI-generated landing pages. This period also saw the completion of a second security audit by Hacken and the activation of geo-based minting at DevCon.
• 2025: Innovation and Utility: For Q1 2025, the roadmap included a worldwide airdrop with offline claiming, the launch of AI-raffles, and network launches on TON and Sui. Plans for Q2-Q3 included the introduction of DePIN rentals, a "gamification 2.0" system, and activations at major conferences like Consensus and TOKEN2049. The migration of Burnermap.com and a third audit were also scheduled for this period. Q4 2025 was marked by the TGE of the $LONG token, deployment on BNB Chain, the launch of the "CheckIn" platform, and the full implementation of the token's circular economy.
• 2026: Future Goals: Looking ahead, Belong aims to launch a vertical for tokenized gyms and form a Web3 Hospitality Syndicate in Q2-Q3 2026, with a goal of onboarding 100,000 active promoters. By Q4 2026, the project targets onboarding 50,000 venues globally, distributing over $10 million in rewards, and achieving a 60% venue retention rate. ^[1]

Partnerships and Recognition

Belong has established collaborations with various technology companies, Web3 projects, and has received validation from third-party auditors.

• Technology Partners and Grants: The project lists partnerships with and grants from Google Cloud, OpenAI, Digital Ocean, Segment, Tencent Cloud, AWS, Sui, and Starknet.
• Audits and Validation: The platform's security has been audited by Hacken and validated by Magic Store.
• Community and Project Collaborations: Belong has collaborated with numerous Web3 projects and communities, including Analog, Circle, CoinTelegraph, Gate, Skale, TON Capital, and Ultiverse. ^[1]
• Accelerator Programs: The project is an alumnus of the Cointelegraph Accelerator, Berkeley Blockchain Accelerator, and Google’s Web3 Scale Program. ^[2]