Felix Machart is a Partner at Greenfield Capital, a venture capital firm where he specializes in early-stage cryptocurrency and Web3 investments. His areas of focus include real-world asset (RWA) tokenization and decentralized finance (DeFi). ^[1]​

Education

Machart completed his secondary education at the International Business College Hetzendorf from 2005 to 2010, earning his Matura with distinction. He then attended WU (Vienna University of Economics and Business) from 2011 to 2014, where he obtained a Bachelor of Science in Business Administration. During 2014, he participated in an exchange semester at the Nova School of Business and Economics in Lisbon, Portugal, studying strategy and organizational behavior, and also attended an international summer university program focused on new business development and market entry. He continued his postgraduate studies from 2014 to 2016, earning a Master of Science in Strategy, Innovation, and Management Control from WU Vienna. Concurrently, as part of a double-degree program, he completed a Master of International Business at the Smith School of Business at Queen’s University in Canada between 2015 and 2016. ^[2]​

Career

Machart began his professional experience in 2007 and 2008 with short internships at Kommunalkredit Austria AG, where he supported the finance and controlling departments with office and administrative tasks. In 2008, he also completed a brief work placement as a sales associate at TK Maxx in the United Kingdom. In 2009, he returned to Kommunalkredit for another internship, assisting the controlling department. In 2013, he worked as a management consulting intern at EY, where he contributed to process optimization projects in the pharmaceutical sector, supported financial reporting initiatives, and assisted with documentation and presentation development.

In 2015, Machart served as a co-organizer for Entrepreneurship Avenue, where he was involved in event planning and social media marketing. That same year, he completed a business development internship at RHI Magnesita, supporting corporate strategy and M&A activities through financial and strategic industry analysis. In late 2016 and early 2017, he joined Axel Springer Digital as a visiting analyst, where he supported M&A projects in performance marketing, conducted market research, and assisted with investment controlling and startup screening. He then continued at the Axel Springer Plug and Play Accelerator in 2017, contributing to investor relations, deal flow management, industry research, and operational support for portfolio startups.

From 2017 to 2018, Machart co-founded and served as CEO of ZeniAd, a company focused on virtual reality advertising and performance marketing solutions. In 2018, he joined Greenfield Capital as Head of Research, where he focused on evaluating early-stage technology teams and projects in the decentralized technology space. In January 2022, he became a Partner at Greenfield Capital, continuing his work in investment research and venture capital leadership. ^[2]​

Interviews

Crypto Comeback

In February 2024, Machart participated in a roundtable discussion on EUVC alongside Jan Baeriswyl of Very Early Ventures and Anirudh P of Dragonfly, moderated by Andreas, where they examined the state of the crypto market following the FTX collapse and heightened regulatory scrutiny. The participants shared their investment approaches, with a focus on early-stage projects, public market participation, and long-term partnerships with builders, particularly through token-based investments. The discussion addressed renewed market activity, especially in Asia, and noted crypto’s increasing relevance in broader financial conversations. They also explored ongoing challenges, including regulation, privacy, usability, and scalability, alongside opportunities in stablecoins and decentralized governance. Additional topics included differences between European and U.S. regulatory frameworks, the geopolitical implications of cross-border capital flows, and cautious optimism about a potential market upturn driven by factors such as Bitcoin halvings, ETF approvals, and continued institutional interest. ^[5]

Panels

Stablecoin Growth

In June 2025, Machart participated in a panel at the Onchain Growth Club alongside Maximilian Vargas of Blockstories, Carlos Noriega of Squads, and Anke Liu of the Stellar Development Foundation, where they discussed the growth of stablecoins and factors driving adoption. The panel examined current market conditions, noting the size of the circulating stablecoin supply and expectations for expansion driven by infrastructure improvements and increasing institutional involvement. Discussion focused on regulatory clarity, real-world use cases, and the balance between institutional and crypto-native adoption, particularly in B2B payments and treasury management. Panelists also highlighted adoption trends in emerging markets, especially in Latin America and Africa, and shared examples of practical stablecoin applications, including remittance tools and automated savings products. The conversation concluded with guidance for builders to prioritize solving real financial problems and to approach product development with a fintech-oriented mindset. ^[4]

Crypto x Reality

In February 2025, Machart participated in a panel at ETHDenver alongside Jon Walch of Superstate, Jillian Bethel of Earn Stream, and Ivy Kang of Plume, where they discussed the intersection of real-world assets and decentralized finance. The panel explored how DeFi applications gain relevance when connected to real-world use cases, with each participant outlining their projects, including wage tokenization, asset tokenization, and on-chain mutual funds. Discussion covered the scale of the global asset market relative to crypto, demand for tokenized treasury products and private-market liquidity, and challenges in emerging markets related to regulation and financial access. Additional topics included continuous pricing models for investment funds, regulatory barriers to tokenization in the United States, and the role of stablecoins as foundational infrastructure for accessing tokenized assets and yield products globally. ^[3]

Deploying Capital

In March 2024, Machart participated in a panel at ETHDenver alongside James Wo of DFG, Solene Feuillu of Borderless Capital, and Ren of Electro Capital, where they discussed trends shaping crypto investments. The panel examined the market impact of Bitcoin ETF approvals, builders’ efforts to design more accessible DeFi products for broader audiences, and competition among Ethereum and other layer-one networks, including challenges related to liquidity fragmentation and the need for cross-chain solutions. They also addressed regional development patterns, highlighting shifts in activity between the United States, Europe, and Latin America, the growth potential of decentralized physical infrastructure networks, and the role of interoperability. Further discussion focused on balancing privacy with regulatory compliance, continued attention to established sectors such as DeFi and gaming, and the need for improved governance models to support wider adoption. ^[6]