Kled is a decentralized data marketplace built on the Solana blockchain that enables individuals and enterprises to sell their raw data, such as photos, videos, and documents, to artificial intelligence (AI) companies. The platform, developed by Nitrility Inc., aims to create a transparent and ethical market for AI training data by processing, anonymizing, and packaging user-submitted content into licensable datasets for AI labs. ^{[1] [2]}​

Overview

Kled operates as a two-sided marketplace connecting data sellers with data buyers. Individual users can upload their personal data through the Kled mobile application and receive ongoing payouts as their data is licensed or sold. Enterprises with large data archives can also participate by providing data through physical hard drives or cloud services. The platform accepts over 100 file formats across text, video, and image categories. ^[1]​

The core value proposition of Kled is to establish a liquid market for raw data, allowing individuals to monetize their digital assets while providing AI developers with a source of high-quality, ethically-sourced training data. ^[1] The platform addresses a key challenge in the AI industry: the scarcity of diverse, real-world data and the ethical and legal concerns associated with unauthorized web scraping. ^{[3] [4]} Kled's philosophy centers on acquiring "signal" (authentic, context-rich data) over "noise" (low-quality, scraped data), asserting that user-provided context makes the data more valuable. ^[3]​

The Kled ecosystem is powered by its native utility token, KLED, which is used for payments to data contributors, data purchases by AI labs, and future governance functions. ^[4] The project is part of the Decentralized Physical Infrastructure Networks (DePIN) sector and is based in San Francisco, CA. ^{[5] [6]}​

History

Kled was founded in 2025 by Avi Patel, with project inception in the first quarter of the year. ^{[7] [6]} The project's "Kled // UPLOAD HANDBOOK v1.0," a whitepaper detailing its vision and user guide, was released on May 30, 2025, with the platform's launch projected for the following day. ^[3]​

The native token, KLED, began trading around May 24, 2025, when it recorded its all-time low price. ^[2] During the second quarter of 2025, Kled established a partnership with the Solana Foundation. ^[6] This collaboration was promoted with a display on a Nasdaq billboard in Times Square in the third quarter of 2025, the same period in which the private beta for the Kled App was launched. ^[6]​

The public launch of the Kled mobile app on the Apple App Store occurred on September 25, 2025. ^[5] The Token Generation Event (TGE) for KLED took place in October 2025. The token reached its all-time high price on October 3, 2025. ^{[6] [2]} On October 31, 2025, the company introduced Kled Enterprise V2, an updated service for business clients. ^[5]​

On November 4, 2025, founder Avi Patel announced that Kled had raised 100 million. At that time, Patel also reported that Kled had received over 300 data contracts to be fulfilled through its platform. ^[5]​

Technology and Platform

Kled's architecture integrates a mobile application for data submission, an off-chain data processing pipeline, and on-chain components built on the Solana blockchain. ^[6] The project plans to eventually develop a custom Layer 2 solution to manage the high volume of data transactions and metadata more efficiently. ^[6]​

Data Contributor Workflow

For individuals selling data, the process is facilitated through the Kled mobile app and is designed to encourage the submission of "high-signal" content. The "Kled Upload Handbook" outlines a three-step workflow:

1. Curation: Users are guided to create a dedicated album on their device to stage high-quality, authentic content. The handbook emphasizes that older footage is valuable as temporal variety improves AI models.
2. Selection: Contributors select content that displays genuine emotion, natural human behavior, and clear context. The platform prioritizes data such as natural conversations, emotional moments, and daily routines.
3. Batch Upload & Labeling: Users upload their curated files in batches and provide a simple, descriptive title for each batch (e.g., "Grandma’s Kitchen, Nov 2021"). Kled emphasizes that this user-provided title is a critical piece of metadata, stating, "You are the best labeler of your own life."

Once uploaded, the data undergoes screening by both AI and human reviewers for quality. Kled's system then enriches the data with further metadata tags before it is licensed to enterprise clients. Payouts to users were announced to be supported via Cash App and Venmo in the V2 version of the app. ^{[3] [5]}​

Data Buyer Portal

For AI labs and other data buyers, Kled provides the Kled Enterprise Portal. This interface allows companies to search for specific datasets using natural-language queries. Buyers can preview, license, or purchase the data, which is pre-processed, compliance-verified, and packaged into enterprise-grade formats. ^[1] The Kled Enterprise V2 service migrated contracts to include licensable rights to both existing and future data catalogs, ensuring a continuous stream of data for clients. ^[5]​

Key Features

• Proof-of-Data (PoD): A proprietary mechanism that records a cryptographic hash of submitted content on the Solana blockchain. This creates an immutable "proof of submission" to verify data originality and prevent fraudulent entries. ^[6]
• Data Processing and Anonymization: Kled employs a hybrid of human review and automated systems to prepare data. This includes labeling, adding context, and enhancing quality. The platform also uses an automated system to scan for plagiarism and verify originality with a reported 99.9% accuracy. All submitted data undergoes a process to strip it of Personally Identifiable Information (PII) to protect user privacy. ^{[1] [6]}
• Kled HADES: An acronym for "The Human Aligned Data Evaluation Standard," this is a proprietary standard developed by Kled for evaluating AI models. It contrasts with industry benchmarks that use synthetic or scraped data by leveraging the authentic, real-world data from its user base. ^[5]
• Kled Special Tasks: A feature planned for the V2 app that functions as an interactive terminal. Enterprise buyers can post specific data upload requests, and users can directly fulfill these tasks to meet targeted data needs. ^[5]

$KLED Tokenomics

The Kled ecosystem's native utility and governance token is KLED, an SPL token on the Solana blockchain. ^[2]​

Token Utility

The KLED token has several functions within the platform:

• Medium of Exchange: It is the primary currency for AI labs to purchase and license datasets. ^[4]
• User Rewards: Data contributors are compensated in KLED tokens for their submissions. ^[6]
• Staking: The platform's model includes plans for token holders to stake KLED and receive a share of revenue generated from data sale fees. ^[6]
• Governance: KLED is intended to grant holders voting rights in the future Kled DAO (Decentralized Autonomous Organization) on matters such as data pricing policies and protocol upgrades. ^{[4] [6]}

Supply and Market Data

The maximum and total supply of KLED is 1,000,000,000 tokens. As of November 2025, the circulating supply was nearly identical to the total supply, indicating that almost all tokens had been released into the market. ^{[7] [2]}​

As of November 2025, Kled's market capitalization was approximately $24 million. The token is available for trading on centralized exchanges such as LBank, WEEX, and Bitget, as well as Solana-based decentralized exchanges like Raydium and Meteora. The most active trading pair was KLED/USDT on the WEEX exchange. ^{[2] [8]}​

Key Figures and Investors

Kled was founded by Avi Patel, who serves as a public-facing leader for the company. The Chief Technology Officer (CTO) is Aryan Bansal. The project's parent company is Nitrility Inc. ^{[7] [1]}​

In a November 2025 announcement, Avi Patel confirmed that Kled had raised 100 million valuation. Patel specified that a large portion of the funds would be invested in building proprietary in-house data infrastructure to address scaling challenges. He commented on the rapid growth, stating, "data infrastructure has become the single biggest bottleneck to global onboarding." ^[5]​

Kled has a strategic partnership with the Solana Foundation. ^[6] The project is also listed as part of the "Believe.app Ecosystem" on CoinGecko, though the specific nature of this affiliation is not detailed. ^[2]​

Market Impact and Reception

A June 2025 report from Gate.com noted that Kled's data trading volume had grown 215% over the previous year. The same report cited a study from an AI research institute which found that AI models trained on Kled-sourced data demonstrated a 28% increase in accuracy compared to models trained with conventional datasets. ^[4] By November 2025, the company reported it had received over 300 data contracts from enterprise customers. ^[5]

You are the best labeler of your own life. And that labeling makes your data more valuable than anything scraped or outsourced. ^[3]

I apologize forgot to disclose that $100mil was the latest valuation… ^[5]

Disambiguation and Security

A software project also named "Kled" is hosted on the open-source repository SourceForge. This project is unrelated to the Kled AI data marketplace. ^[9]​

The CoinGecko profile for the KLED token includes a warning from the smart contract auditing tool Rugcheck.xyz. The warning highlights a high degree of centralized control within the token contract, which could pose risks to holders. The reportedly privileged functions available to the contract creator include the ability to disable token sales, modify transaction fees, mint new tokens without restriction, and transfer tokens directly from holder wallets. ^[2]​