Leviathan News is a digital media platform specializing in cryptocurrency and decentralized finance (DeFi) news. ^[1]

Overview

Leviathan News operates as a dedicated news source for the cryptocurrency and DeFi sectors, with a particular focus on delivering timely updates, analysis, and interviews with industry figures. Managed by Samuel McCulloch, the platform maintains a multi-channel approach to content distribution, with its primary website serving as a hub for news articles, while also maintaining an active presence on social media platforms. This strategy allows Leviathan to reach audiences across different platforms with varying content formats. ^[2]

Content Strategy

Livestream Programming

A cornerstone of Leviathan News' content strategy is its regular livestream series, which features interviews and discussions with prominent figures in the cryptocurrency and DeFi space. These livestreams, often branded as "Llama Party" or "Leviathan Livestream," cover a wide range of topics relevant to the crypto community.

Notable livestream episodes have included:

• Interviews with executives from projects like Frax, Superstate, and Liquity
• Discussions with industry analysts and commentators such as CrediBULL Crypto
• Conversations with legal experts on regulatory matters affecting the crypto space
• Coverage of major industry events like ETHDenver

The frequency of these livestreams is weekly or bi-weekly, suggesting a consistent content schedule that audiences can anticipate.

News Reporting

Beyond livestreams, Leviathan News publishes breaking news and analysis on developments in the cryptocurrency and DeFi sectors. Their reporting covers:

• Market movements and significant transactions
• Protocol updates and governance decisions
• New partnerships and integrations between projects
• Regulatory developments affecting the industry ^[2]

Token and Community Engagement

In February 2025, Leviathan News launched its own token called $SQUID. The token is a part of a broader strategy to engage with the community and create new opportunities for audience participation. ^[3]

The platform has implemented several token-related initiatives:

• Auctions for guest spots on their livestream programs
• A "SQUID PASS" that provides winners with access to exclusive events
• Integration with their content ecosystem

This tokenization approach aligns with broader trends in Web3 media, where tokens serve as both community engagement tools and potential revenue streams.

Partnerships and Collaborations

Leviathan News regularly collaborates with projects and individuals in the cryptocurrency space. These collaborations typically take the form of:

• Featured interviews on their livestream programs
• Co-hosted events and discussions
• Coverage of partner announcements and developments

Notable collaborations have included streams with representatives from:

• Curve Finance
• Frax Finance
• Coinage Media
• DeFi Dojo
• Napier Finance
• Semantic Layer.

Frax Finance Partnership

In January 2025, Leviathan News established a strategic partnership with Frax Finance following a successful governance proposal that received overwhelming community support. ^[4] This partnership aims to enhance media coverage, educational content, and ecosystem analysis for the Frax community, increasing Frax's visibility within the cryptocurrency and DeFi sectors.

The partnership includes several key deliverables:

• Weekly Blog Series: "This Week in Frax" provides comprehensive updates on Frax's ecosystem developments
• Monthly Podcast: "Frax & Friends," hosted by Samuel McCulloch, features guests from the Frax ecosystem discussing innovations
• Quarterly Reports: Detailed analyses of Frax's ecosystem performance, positioning Frax as a leader in DeFi transparency
• Quarterly Podcast Analysis: Deep-dive episodes summarizing Frax's quarterly achievements
• "Frax 101" Knowledge Base: A dynamic resource on Notion including product guides and FAQs
• Exclusive PR and Media Distribution: Leviathan News serves as the exclusive publication for Frax ecosystem partners' announcements

In exchange for these services, Leviathan News receives 12,000 FXS tokens, streamed over one year to support operational costs and content creation. The partnership provides Frax with expert media coverage, enhanced community engagement, transparency, educational support, and a dedicated PR platform. ^[4]