Rug Radio is a Decentralized Media Ecosystem that serves as an incubator, accelerator, and brand builder for independent creators. It was founded by Farokh Samard in December 2021. ^[1][2]

Overview

The goal for Rug Radio is to build a network using blockchain technology where the incentives favor truth, ownership, and financial sovereignty for all. ^[2]

"Ownership means we each get to decide what we consume, how it’s delivered,  and we all benefit from the abundance created through it" ^[2]

It means that members and hosts own the platform users consume from. This is important because owning the narrative and the memes is necessary. ^[3]

"Together, we can build a network where the incentives favour truth, ownership and long-term care for the commons. Ownership means we each get to decide what we consume, how it's delivered, and we all benefit from the abundance created through it."^[3]

FOMO Hour

Rug Radio has a podcast and YouTube section called FOMO HOUR, where hosts Farokh, Mando, and Tyler bring users daily news, updates, and events from inside and outside of the Crypto, Macro, and Web3 sphere. They cover trending topics and influential individuals in the ecosystem. ^[6]

The Threadcast

The Threadcast is a podcast section that talks about the onchain revolution with Michael Jerome, who is known as “Threadguy.” This podcast is a beacon for NFT enthusiasts and crypto aficionados seeking in-depth discussions, exclusive insights, and a fresh perspective on how digital assets are shaping the future. ^[7]

Rug Radio x Decrypt

In December 2023, Rug Radio and Decrypt merged to form a new parent company aimed at innovating tech and creative distribution. This partnership aims to leverage Rug Radio's strong presence in crypto and blockchain communities with Decrypt's diverse audience, including both crypto natives and the crypto-curious. By integrating their talents and resources, they aim to create a new media landscape and empower voices in a louder way. ^[5]

The partnership also involves collaboration with Ethereum's co-founder and ConsenSys, Joe Lubin to build out a tech stack for sustainable blockchain development. ^[4]

Content+

Introduced on March 14, 2024, Content+ is an application that aims to incentivize users for their engagement with content across the Rug Radio and Decrypt Media ecosystem, as well as other platforms. It integrates into users' digital routines, enhancing the rewarding aspect of consuming content. ^[8]

Notable features of Content+ include universal tracking across platforms, personalized content recommendations, flexible points swapping, a rewards store, dynamic quests and streaks, as well as fostering a sense of community and friendly competition. ^[8][9]

Partners

• Arbitrum
• Asprey Studio
• Adidas
• Givenchy
• H3NSY
• Kraken
• Lacoste
• Ledger
• Metamask
• Mercedes-Benz
• Sorare
• Uniswap^[3]

Team

• Farokh Samard - Founder, CEO
• Loxley - Co-CEO
• Quinn - VP of Ops
• Chana - Partnerships
• Gman - Tech Lead^[3]