Truth Social Funds is a financial services brand offering investment products, including Exchange-Traded Funds (ETFs), that are themed around an "America First" philosophy. The brand resulted from a partnership between Trump Media & Technology Group's (TMTG) social media platform, Truth Social, and the asset management firm Yorkville America. Starting in 2024 and continuing into 2026, the brand has filed registration statements for several cryptocurrency-based ETFs, which are pending regulatory approval. [1] [4] [3]
Truth Social Funds is not a singular corporate entity but rather a brand name used for a suite of investment products. The brand operates under TMTG's financial technology vertical, Truth.Fi. [3] The operational and advisory functions are handled by SEC-registered investment firms. Trump Media & Technology Group, through its subsidiary T Media Tech LLC, licenses the "Truth Social" trademarks for use on the investment products but does not sponsor, sell, or endorse the funds themselves. [1]
The core of the brand's identity is its "America First" investment philosophy, which prioritizes U.S.-listed companies, domestic innovation, national security, and economic sovereignty. The funds are marketed to investors who wish to align their portfolios with these principles. The brand openly rejects what it terms "woke-driven mandates," stating that its investment decisions are based on business fundamentals rather than social or political trends like DEI and ESG. [1]
The investment products are managed and sponsored by a network of firms, with Yorkville America Equities, LLC, an SEC-registered investment adviser, playing a central role. Yorkville America owns and operates the brand's website and serves as the sponsor for its proposed digital asset ETFs. [1]
Truth Social Funds' activities began with the development of traditional thematic ETFs before expanding into the digital asset space.
The brand's first public move into cryptocurrency investments occurred on August 2, 2024, when its sponsor, Yorkville America, filed an S-1 registration statement with the U.S. Securities and Exchange Commission (SEC) for two proposed digital asset ETFs: the Truth Social TMTG Bitcoin ETF (TBIT) and the Truth Social TMTG Cronos Ethereum & Bitcoin 'Risk-Managed' ETF (TRUM). The targeted launch for these products was projected for the fourth quarter of 2024, pending regulatory approval. [1]
In 2025, the brand continued its push into crypto. In June 2025, it filed for a solo spot Bitcoin ETF. [2] [4] This was followed in July 2025 by a filing for a "Blue Chip Digital Asset ETF," which was designed to hold a basket of prominent cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Solana (SOL), XRP, and Cronos (CRO). [2] [4] On October 28, 2025, Truth Social announced a partnership with the cryptocurrency exchange Crypto.com to launch a prediction market. [5]
On February 13, 2026, Truth Social Funds filed a registration statement with the SEC for two new and distinct digital asset ETFs: the Truth Social Cronos Yield Maximizer ETF and the Truth Social Bitcoin and Ether ETF. [3] This filing detailed a strategic partnership with Crypto.com to provide custody, liquidity, and staking services for the proposed funds. On the day of the filing, the stock for parent company Trump Media (ticker: DJT) closed at $10.98, marking an approximate 0.9% increase, though the stock had declined nearly 39% over the previous six-month period. [2] Bloomberg ETF analyst Eric Balchunas stated an expectation that the ETFs filed in 2025 could go live in the months following the February 2026 announcement, pending SEC approval. [2]
Truth Social Funds defines its "America First" investment philosophy through five core principles, which guide its product creation and asset selection.
Truth Social Funds offers investment products in two main categories: exchange-traded funds and separately managed accounts. [1]
Prior to its expansion into digital assets, the brand established a lineup of "America First–themed" traditional ETFs:
Truth Social Funds offers professionally managed, customized accounts in collaboration with Index Technologies Group (ITG), an SEC-registered investment adviser. These SMAs provide clients with direct asset ownership and flexible allocations based on the "America First" principles. A minimum investment of $100,000 is required. [1]
The stated SMA strategies include:
As of February 2026, Truth Social Funds has filed registration statements for several digital asset ETFs, all of which are pending SEC approval.
These two ETFs are distinguished by their focus on generating yield through staking. [4] They both have a proposed management fee of 0.95%. [3]
The Truth Social Funds brand operates through a network of partnerships and licensing agreements involving several distinct entities. [1]
In a statement regarding the partnership for the 2026 ETFs, Steve Neamtz, President of Yorkville America Equities, said, "In partnership with Crypto.com, we plan to provide an investment platform for investors covering multiple aspects of digital and crypto investing with both capital appreciation and income opportunities." [3] Kris Marszalek, Co-founder and CEO of Crypto.com, added, "These two digital asset ETFs have a strong value proposition that Crypto.com is supportive of and look forward to providing traders access to." [2]
As of February 14, 2026, the registration statements for all proposed digital asset ETFs have been filed with the SEC but are not yet effective. The funds cannot be offered or sold to the public until they receive regulatory approval. [3]
Disclosures on the Truth Social Funds website highlight a potential conflict of interest related to its SMA offerings. Index Technologies Group (ITG) directly compensates Yorkville America for client referrals, though the disclosure notes that clients are not obligated to use ITG's services. The brand also clarifies that TMTG and its affiliates make no representation regarding the advisability of investing in the funds. [1]
The brand's explicit political association with Donald Trump, a primary owner of TMTG, places it at the intersection of finance and politics. This connection has been noted in the context of U.S. cryptocurrency regulation. According to a report from CoinDesk, Trump's "personal business ties to the crypto sector," including the Truth Social Funds brand, were cited as a "primary sticking point" for legislators working on the U.S. Senate's Digital Asset Market Clarity Act. [4]