MetYa is an AI-powered Web3 SocialFi and dating platform operating on the BNB Smart Chain. It combines a mobile social application with an integrated payment system, designed to allow users to earn rewards from their social interactions and spend them in the real world. ^{[1] [2]}

Overview

MetYa is designed to bridge on-chain social activities with real-world financial transactions, operating on a model described as "social = asset, payment = value." The project's core objective is to convert the value generated from user engagement, such as mutual likes and content creation, into a spendable asset. The platform targets several user groups, including individuals seeking to monetize their social engagement, content creators looking for transparent monetization tools, and merchants aiming to acquire and retain customers through a Web3-native system. The project reports a user base of over 8.5 million monthly active users across more than 100 countries. ^{[3] [4]}

The ecosystem is built around a two-layer architecture: an application layer for social interaction and a payment layer for financial transactions. The application, named Mechat, uses AI for matchmaking and includes features for the creator economy. The payment layer, known as MePay, facilitates the conversion of cryptocurrency earnings into fiat currency spendable via the Metya Card. The platform's growth strategy focuses on moving beyond traditional crypto earning models like mining and farming towards a consumption-based model of "earn & spend," driven by real-world utility and merchant cashback programs. ^[2]

"Metya’s goal is to make the value produced by social behavior spendable—bridging on-chain interactions, the creator economy, and real-world payments to form a closed loop where 'social = asset, payment = value.'" ^[2]

History

The project's public presence began with the creation of its official X (formerly Twitter) account in November 2021. ^[5] Throughout late 2024 and 2025, MetYa secured multiple rounds of funding from various venture capital firms. Investors included Cryptogram Venture (CGV) in December 2024, followed by Tido Capital, Candaq Fintech Group, and Oasis Labs in January 2025. ^[4] On January 23, 2025, the project announced it had secured $10 million as part of its selection for the Telegram Growth Hub Accelerator Program. ^[3] Later in the year, on October 23, 2025, MetYa announced the completion of a $6 million strategic financing round co-led by Echo3 and Greenwood Global Capital. ^[6]

The platform achieved several milestones throughout 2025. In June, the project was featured by Forbes, and its native token at the time, $MET, was listed on the MEXC exchange, where its price increased significantly on the first day of trading. In July, MetYa completed a security audit by CertiK and officially launched the Metya Card to facilitate payments. The platform also saw substantial growth in its on-chain user base, surpassing 330,000 holder addresses by August 2025. ^[3]

In late October 2025, MetYa initiated a major brand upgrade, which included the migration of its native token from MET to a new token, MY. The project stated this transition was intended to build a stronger foundation for global expansion. The 1:1 token swap officially opened to users on November 5, 2025, coinciding with the listing of the new MY token on the Gate.io exchange. ^[5]

Technology

MetYa's platform is built on a dual-layer architecture that separates social functions from payment processing. It operates on the BNB Smart Chain and integrates artificial intelligence across its features. ^[2]

Architecture

The platform's structure consists of two primary components:

• Application Layer: This layer houses all user-facing social features. It includes the core dating and social networking application, creator monetization tools, and other engagement-focused functionalities.
• Payment Layer: This layer manages all financial transactions within the ecosystem. It includes the MePay payment gateway, the Metya Card, and the infrastructure for converting crypto assets into spendable currency.

This separation is designed to allow for specialized development and security for each layer. ^[2]

Core Features

AI-Powered Social Platform

The core social application, Mechat, utilizes artificial intelligence for its matchmaking algorithm, which aims to connect users based on compatibility while maintaining data privacy. The platform also incorporates an AI-driven real-time translation service that supports 138 languages to facilitate global communication between users. ^{[2] [7]}

MePay and Metya Card

MePay is the financial engine of the MetYa ecosystem, acting as a bridge between the platform's on-chain economy and traditional finance. It allows users to convert cryptocurrencies, including the native token and stablecoins like USDT, into a balance that can be spent using the Metya Card. The card is available in both physical and virtual formats and is designed for online and offline purchases. The system claims to offer instant card activation without manual review, with all transactions being recorded on-chain for transparency. ^{[1] [2]}

Creator Economy and Digital Identity

MetYa provides tools for content creators to monetize their engagement directly. These include features for live tipping, task-based rewards, and exclusive content access through membership models. The platform also implements a Decentralized Identity (DID) system and uses NFTs to represent social cards and other digital assets, giving users greater control over their online identity. ^[2]

#MeAi Smart Hardware

The project has also mentioned the development of a proprietary smart hardware device named #MeAi. This device is designed to work with the platform to provide real-time language translation, further supporting the project's goal of fostering global connections. ^[7]

Security

MetYa's smart contracts and platform infrastructure have undergone a comprehensive security audit conducted by the blockchain security firm CertiK. The audit was completed in July 2025, and the project received a security score of 86/AA, indicating a high level of technical security and trust. The platform also states it uses internal risk control systems and follows a compliance strategy of "region-aware availability, tiered governance, and data minimization." ^{[3] [8]}

Tokenomics

The MetYa ecosystem has undergone a token migration, transitioning from its original token, MET, to a new token, MY, as part of a brand upgrade in late 2025. ^[5]

Current Token ($MY)

• Ticker: MY
• Blockchain: BNB Smart Chain
• Standard: BEP-20
• Contract Address: 0xf0ebb572643336834d516c485ad31d3299999999
• Max Supply: 1,000,000,000 MY

The MY token was introduced in October 2025 to replace the original MET token through a 1:1 swap. As of November 2025, a portion of the total supply has been burned, with over 25 million tokens sent to a dead address. A significant portion of the non-circulating supply is allocated to a wallet designated for ecosystem incentives. ^[8]

Initial Token ($MET)

The original token of the platform was MET, which also operated on the BNB Smart Chain under the contract address 0xa5b000d453143B357dbA63f4EE83F2f6FDa832b8. This token was phased out in favor of MY during the brand upgrade. ^[9]

Token Utility

The native token serves multiple functions within the MetYa ecosystem, designed to drive demand and create a self-sustaining economic model. Its primary uses include:

• Fees: Used for payment conversion and settlement fees within the MePay system.
• Platform Services: Required for purchasing in-app services such as profile boosts and premium memberships.
• Incentives: Distributed as rewards to users, content creators, and merchants for their participation and contributions to the ecosystem.
• Staking: Users can stake the token to access different benefit tiers and platform privileges.
• Governance: Token holders are granted the right to participate in the platform's governance, influencing its future development.

The economic model is designed to generate non-speculative demand through real-world consumption and in-app social interactions. Value sinks, such as transaction fees and planned token burns, are implemented to manage the token's circulating supply. ^[2]

"Shift from ‘mine & farm’ to ‘earn & spend,’ using real consumption and merchant cashback to drive retention and secondary growth." ^[2]

Partnerships and Investors

MetYa has established partnerships with various entities across the Web3 ecosystem and has secured funding from multiple investment firms.

Investors

The project has raised capital from a diverse group of investors. Lead investors in its $6 million strategic round included Echo3 and Greenwood Global Capital. Other backers from earlier funding rounds include Tido Capital, Candaq Fintech Group, Oasis Labs, and Cryptogram Venture (CGV). ^{[4] [6]}

Strategic Partnerships

MetYa has formed several strategic partnerships to enhance its ecosystem and market reach.

• Telegram: The project was selected for the Telegram Growth Hub Accelerator Program.
• Exchanges: MetYa has secured listings for its tokens on centralized exchanges such as Gate.io, MEXC, LBank, and BingX, as well as decentralized exchanges like PancakeSwap.
• Security and Data: The platform partnered with CertiK for a comprehensive security audit and has been officially certified by CoinMarketCap for compliance and transparency.
• Ecosystem Collaborations: MetYa actively participates in the BNB Chain ecosystem and has collaborated with platforms like Galxe on joint marketing campaigns. In October 2025, the project announced a partnership with Aidica to streamline Initial Coin Offering (ICO) engagement.

These partnerships and investors support the project's development and expansion efforts. ^{[3] [8]}