Coinbase is a centralized exchange platform for buying, selling, transferring, and storing cryptocurrencies such as , , , , , and many more. Coinbase is the largest crypto exchange in the United States.[1][3][71][72]


Founded in 2012, Coinbase is a trading platform that allows users to buy, sell, transfer and convert various cryptocurrencies. Similar to stock trading apps, Coinbase provides users with real-time price information, trends, portfolio tracking, and industry news. Coinbase became the first major crypto business to go public in the U.S. and offers a user-friendly interface for individuals to participate in the cryptocurrency market.

To get started with Coinbase, users need to download the app, create an account, provide necessary information for compliance with regulations, and link their bank account for purchasing cryptocurrencies. On top of their main platform, they have released multiple products and services such as Coinbase Pro, Coinbase wallet, , and more, to expand their customer base. [60][101]


Early Beginnings (2012-2016)

Founding and Inception

Coinbase was founded in June 2012 by  and . Blockchain.info co-founder Ben Reeves was part of the original founding team but later parted ways with Armstrong due to a difference in how the Coinbase wallet should operate. The remaining founding team enrolled in the Summer 2012 Y Combinator startup incubator program.

Initial Steps

In October 2012, the company launched the services to buy and sell  through bank transfers.

First Investments and Expansion

In May 2013, the company received a $5 million Series A investment led by Fred Wilson from the venture capital firm Union Square Ventures.

In December 2013, the company received a $25 million investment, from the venture capital firms , Union Square Ventures (USV), and Ribbit Capital. [11]
wikiCoinbase raises $75m Series C in largest round ever for a Bitcoin startup

Scaling and Recognition

As Coinbase's user base expanded to one million in 2014, it acquired Blockr, a blockchain explorer service, and Kippt, a web bookmarking company. The company also ventured into partnerships with notable names like Overstock, Dell, Expedia, Dish Network, and Time Inc. These alliances enabled these firms to embrace Bitcoin payments. Simultaneously, Coinbase integrated Bitcoin payment processing into established players like Stripe, Braintree, and PayPal.

Ventures and Growth

In January 2015, the company received a $75 million investment, led by Draper Fisher Jurvetson, the New York Stock Exchange, USAA, and several banks. Later in January, the company launched a U.S.-based bitcoin exchange for professional traders called Coinbase Exchange. Coinbase began to offer services in Canada in 2015,  but in July 2016, Coinbase announced it would halt services in August after the closure of its Canadian online payments service provider Vogogo[18].

Rebranding to Global Digital Asset Exchange (GDAX)

In May 2016, Coinbase underwent a rebranding of its Coinbase Exchange service as it introduced support for , the native cryptocurrency of the network. The exchange was renamed to GDAX (Global Digital Asset Exchange), symbolizing the platform's evolution to encompass a broader range of digital assets beyond Bitcoin. The decision to rebrand was prompted by Coinbase's engagement with the Ethereum community, driven by conversations with Ethereum's creator, , and Microsoft Azure's involvement in the Ethereum ecosystem. [105]

Transformation and Adaptation (2017-2020)

Expansion and Regulatory Compliance

In January and then March 2017, Coinbase obtained BitLicense and was licensed to trade in and Litecoin from the New York State Department of Financial Services (DFS). Additionally, in November 2017, Coinbase was ordered by the US Internal Revenue Service to report any users who had at least $20,000 in transactions in a year and demonstrated their commitment to transparency as they agreed to comply with the requirements. [22]

Challenges and Resilience

On February 16, 2018, Coinbase admitted that some customers were overcharged in error for credit and debit purchases of cryptocurrencies. The problem was initiated when banks and card issuers changed the merchant category code (MCC) for cryptocurrency purchases earlier this month. This meant that cryptocurrency payments would be processed as "cash advances", meaning that banks and credit card issuers could begin charging customers cash advance fees for cryptocurrency purchases. Any customers who purchased cryptocurrency on their exchange between January 22 and February 11, 2018, could have been affected.

Although initially attributed to Coinbase, it was later clarified that the issue was not caused by the platform and the platform promised to refund all affected customers in full. [106]

“Coinbase will ensure that each affected customer will be refunded in full for any erroneous charge. Our processor confirmed that any erroneous charges will be refunded over the next few days.”

In another instance, on February 23, 2018, the IRS requested historical transaction records from select users, indicating the regulatory complexities inherent in the cryptocurrency space. The company informed approximately 13,000 affected customers about its compliance with the summons received from the IRS concerning their Coinbase accounts.

The legal case, United States v. Coinbase, Inc., revolved around the IRS's request for records related to Bitcoin transfers from 2013 to 2015. Initially sought for all records, the court later specified the data to be released, encompassing taxpayer ID numbers, names, birth dates, addresses, transaction logs, and account statements. [107]

Coinbase Ventures Launch

On April 5, 2018, Coinbase unveiled the establishment of Coinbase Ventures, an early-stage venture fund focused on investments in blockchain and cryptocurrency-related startups. The initiative aimed to foster innovation and growth within the digital asset landscape by providing financial backing and support to promising companies in the blockchain sector. Following the launch, on May 16, 2018, Coinbase Ventures announced its first investment in , a start-up building Ethereum similar to money markets. [108][77]

Coinbase Pro Launch

On May 23, 2018, Coinbase announced the launch of Coinbase Pro. Coinbase Pro is an evolution of Global Digital Asset Exchange (GDAX), specifically designed for individual crypto traders. GDAX and Coinbase Pro operated side-by-side until June 29, 2018, with activity mirrored on both platforms. After June 29, all customers were rolled over to Coinbase Pro. Users of Coinbase Pro still have direct market access to Coinbase Markets, the single pool of liquidity shared by all Coinbase products. Speaking about Coinbase Pro, the team said:

Coinbase Pro is more than a new name — it’s a recognition that the crypto trader requires a product completely dedicated to their specific needs[82]

In August 2018, Amazon cloud executive Tim Wagner joined Coinbase as vice president of engineering. [78]

Neutrino Acquisition

In February 2019, Coinbase announced that it had acquired "blockchain intelligence platform" , an Italy-based startup, for an undisclosed price. The acquisition raised concern among some Coinbase users based on Neutrino founders' connection to the Hacking Team, which has been accused of providing internet surveillance technology to governments with poor human rights records.

On March 4, 2019, Coinbase CEO Brian Armstrong said his company "did not properly evaluate" the deal from a due diligence perspective and thus any Neutrino staff who previously worked in the Hacking Team "will transition out of Coinbase." Amid their reflection upon the premature acquisition of Neutrino, they faced a hacking attempt in mid-July where they had to pause all [30]

Coinbase Defends Against Advanced Hacking Attempt

In August 2019, Coinbase announced that it was targeted by a sophisticated hacking attack attempt in mid-June. This reported attack used spear-phishing and social engineering tactics (including sending fake e-mails from compromised email accounts and creating a landing page at the University of Cambridge) and two Firefox browser zero-day vulnerabilities. One of the Firefox vulnerabilities could allow an attacker to escalate privileges from JavaScript on a browser page (CVE-2019–11707) and the second one could allow the attacker to escape the browser sandbox and execute code on the host computer (CVE-2019–11708).

Coinbase's security team detected and blocked the attack, the network was not compromised, and no cryptocurrency was stolen.[32][79]

Adapting to the Pandemic

In May 2020, during the Coronavirus (COVID-19) pandemic, Brian Armstrong, CEO and co-founder of Coinbase, announced it would become "remote-first" allowing employees the option to work from home for "the vast majority of roles." "Forgoing a formal headquarters is also more in line with the spirit of crypto, built on the inherent benefits of decentralization," he said in a blog post.[80]

Tagomi Acquisition

In May, Coinbase announced that it acquired Tagomi, an upstart firm that specialized in crypto trading for institutional clients, in an all-stock deal. According to Coinbase Chief Operating Officer , Tagomi will initially operate as a stand-alone brand, but over time, it would likely be folded into Coinbase Pro, a service that caters to professional traders.[51]

BLM Controversy

In June 2020, a group of Coinbase employees walked out after CEO  who did not immediately make a public statement in support of Black Lives Matter (BLM). Armstrong wrote that Coinbase will not engage in political activism beyond issues that directly impact the company and that employees shouldn't engage in political discussions at work.

Later, Armstrong posted a series of Twitter messages in support of BLM. In addition, he sent emails to employees apologizing for his handling of the topic and assuring them of the company's commitment to an inclusive workplace (including specific actions). Company executives later held a meeting with its internal group for black employees.[81]

CEO's Response

In September 2020, Armstrong published a blog post emphasizing that Coinbase would not engage in social activism, citing that such activism had hurt other technology firms such as Google and Facebook, and offered a severance package for those who disagreed with this direction. The blog post highlighted that Coinbase is "laser-focused" on achieving their goal on building and providing services. [109]

In short, I want Coinbase to be laser focused on achieving its mission, because I believe that this is the way that we can have the biggest impact on the world. We will do this by playing as a championship team, focus on building, and being transparent about what our mission is and isn’t.

Coinbase Visa Card Launch

In October 2020, Coinbase announced the launch of a Visa debit card program for US customers. Previously, the card was only available in Europe. The Coinbase Card eliminates the middleman, pulling funds directly from a user's Coinbase account. The Coinbase Card supports more than 30 cryptocurrencies, according to the company (and converts everything to US dollars before completing purchases and ATM withdrawals).[54]

Recent Developments (2021 - 2022)

Direct NASDAQ Listing

In January 2021, Coinbase announced that it will go public via a direct listing rather than through a traditional Initial Public Offering (IPO). It followed companies such as Spotify, Slack, and Palantir Technologies, choosing to let existing investors sell into the open market rather than raise fresh capital.[47]

Coinbase’s Super Bowl Ad

On February 13, 2022, Coinbase released a new commercial featuring a bouncing QR code during the Sunday Super Bowl, the annual playoff championship game of the NFL. The commercial was so well received that it caused Coinbase's website's servers to experience a temporary downtime due to a massive influx. Over 20 million people visited Coinbase’s landing page in a single minute after its floating QR code captivated Super Bowl viewers. The Crypto Bowl featured ads from , , , and eToro. Combined, Coinbase, eToro, and FTX saw their U.S. installs grow by a collective 279% on February 13 compared to the week prior. This continued into the following day when week-over-week download growth reached 252%.[83][84]

Filing to go Public with SEC

In February 2021, Coinbase Global Inc. filed to go public with the U.S. Securities and Exchange Commission. In March, Coinbase disclosed certain of its transactions are "under review" by the Department of the Treasury's Office of Foreign Assets Control for potential violations of U.S. sanctions laws. Later, Coinbase agreed to pay $6.5 million to settle regulatory claims that it reported misleading information about its trading volumes. [46]

International Outreach

In March 2021, Coinbase started establishing a business presence in India by housing some IT services, including engineering, software development, and customer support operations. They actually announced their plans to open a physical office, initially in Hyderabad, for Indian employees as COVID-related conditions allow. [110]

On August 18, 2022, Coinbase announced its launch in Japan which is in line with its global strategy. They aim to be the easiest to use and most trusted exchange in Japan that’s fully compliant with local regulations. Alongside the launch, they also announced their partnership with Mitsubishi UFJ Financial Group (MUFG) — one of the largest banks in Japan serving 40 million Japanese customers.[85]

Coinbase NFT Launch

On April 20, 2022, announced the release of the beta. Beta testers were able to create a Coinbase NFT profile to buy and sell NFTs using the Coinbase Wallet or any self-custody wallet and transaction fees were initially not added. The following month, on May 4th, 2022, Coinbase NFT was officially launched, aiming to broaden its user base.[86][99]

On July 1, 2022, Coinbase introduced its NFT Dapp Starter Kit for developers that can be used to kickstart dapp development for NFT minting sites. With the help of this open-source kit, developers of any skill level may quickly start up new NFT applications, embracing the collaborative nature of web3 and being compatible with both the Ethereum Mainnet and EVM-compatible chains.[88]

On September 28, 2022, partnered with Coinbase Cloud to launch NFT Floor Pricing Feeds, allowing developers to deploy unique across use cases and more with high-quality pricing data and an optimal liquidity profile.[89]

Coinbase’s $1m Donation

On June 1, 2022, Coinbase in collaboration with  announced its support for digital public goods that support open-source protocols. With a $1 million commitment, Coinbase has contributed one of the largest single donations to the public goods treasury in history funded jointly by Coinbase Giving and Coinbase Cloud. Coinbase joined the Ethereum Foundation, , , , and as one of the largest donors helping support the crypto economy's infrastructure.[87]

Coinbase Pro Removal

On June 22nd, 2022, Coinbase announced that it would be getting rid of Coinbase Pro and merging its advanced trading features into one unified Coinbase account. Since the release of Coinbase Pro in 2018, the company has added advanced features to Coinbase.com and the Coinbase app, which overlap with Coinbase Pro. Thus, in order to provide a simple platform, Coinbase has rebuilt the full Coinbase Pro advanced trading experience within the Coinbase mobile app and Coinbase.com and released a new feature called Advanced Trade. [97]

Advanced Trade has the same capabilities as Coinbase Pro, but is integrated more seamlessly into the Coinbase experience. Coinbase plans to continue adding features to Advanced Trade before retiring Coinbase Pro later this year. Customers will still have access to Coinbase Pro until the retirement date, and their funds will remain safe on Coinbase. Coinbase will notify customers of concrete dates for sunsetting Coinbase Pro when they are ready. [97][98]

On November 14th, 2022, Coinbase started migrating all Coinbase Pro users to Advance Trade on Coinbase and have provided a step-by-step guide to do so. [97]

Anonymous Petition

An anonymous petition created by Coinbase employees has called for the removal of its Exces amid the underwhelming launch of and other missteps.

In June 2022, a petition was made public, which calls to remove COO , Chief Product Officer Surojit Chatterjee, and Chief People Officer LJ Brock in a vote of no confidence from the biggest exchange in the U.S.

It lists eight reasons for the vote of no confidence, including “the failure of the platform,” "aggressively hiring for thousands of roles, although it is an unsustainable plan,” and “toxic workplace culture." CEO took to his Twitter account to address the petition stating "This is really dumb on multiple levels."[126][127]

Petition for new rules to the SEC

On July 21, 2022, Coinbase submitted a petition to the SEC titled "Petition for Rulemaking – Digital Asset Securities Regulation." The petition urged the SEC to establish regulations for digitally traded securities, emphasizing the unique characteristics of these assets compared to traditional instruments. Coinbase, aligning with regulatory compliance, advocates for new rules to address the evolving nature of digital asset securities. The petition underscores the necessity for regulatory clarity in response to the current absence of a functional market for these securities in the U.S.[113]


Coinbase Lays Off 20% of Workers

On January 10th, 2023, Coinbase announced that they would be laying off 950 employees, or around 20% of its workforce, due to the continued downturn in the crypto market and the broader economy. The company said that the first round of layoffs wasn't enough to keep the company in a good financial position during an ongoing crypto winter and that it would need to reduce expenses to increase its chances of doing well in every scenario. As part of the reduction in force, Coinbase is also "shutting down several projects where we have a lower probability of success." [93]

Coinbase CEO has blamed "unscrupulous actors in the industry" for the volatility and "contagion" in the market, which is seen as a veiled swipe at , a former major player in the crypto space, whose founder is now facing several criminal charges. The hope is that and other crypto prices may start to stabilize, especially if financial regulators start to provide more guidance and clarity about their stance on cryptos. [93]

Despite the negative reception from the public regarding the controversy, Brian Armstrong has stated that this move was to increase efficiency within the team working behind Coinbase. [94]

“we need to make sure we have the appropriate operational efficiency to weather downturns in the crypto market, and capture opportunities that may emerge.” - Brian Armstrong

The employees in the US who were laid off were to receive a minimum of 14 weeks base pay severance (with two additional weeks per year worked), health insurance, and other benefits, and "transition support" was also to be given to impacted employees who had work visas, according to Armstrong. [93]

SEC Warning

On March 23rd, 2023, the Securities and Exchange Commission (SEC) issued a Wells notice to Coinbase, warning the crypto exchange that it may have violated US securities law. This notice is typically one of the final steps before the SEC formally issues charges. The chief legal officer of Coinbase, Paul Grewal said the warning wouldn't mean any changes to the exchange's current products or services. [95]

“If needed, we welcome a legal process to provide the clarity we have been advocating for and to demonstrate that the SEC simply has not been fair or reasonable when it comes to its engagement on digital assets. Until then, it’s business as usual." - Paul Grewal

According to a regulatory filing, the potential civil action may seek injunctive relief, disgorgement, and civil penalties related to aspects of the Company's spot market, service Coinbase Earn, Coinbase Prime, and Coinbase Wallet. Coinbase executives, including founder and CEO Brian Armstrong, have pushed back against perceived overreach by the SEC and instead have asked for more clarity in terms of the regulations behind the crypto industry. [96]

“Tell us the rules and we will follow them. Give us an actual path to register, and we will register the parts of our business that need registering.” - Paul Grewal

Coinbase shares opened at $381 on the Nasdaq on April 14, 2021, giving the cryptocurrency exchange an initial market cap of $99.6 billion on a fully diluted basis. The shares, under the ticker "COIN", quickly shot up as high as $429, valuing the company at $112 billion, before dropping back below the debut price and reaching a low of around $310.  Initially, Nasdaq gave Coinbase a reference price of $250 a share ahead of the planned direct listing.[48]

SEC Charges

On June 6, 2023, the Securities and Exchange Commission (SEC) charged Coinbase with operating as an unregistered national securities exchange, broker, and clearing agency. The SEC alleges that Coinbase has been facilitating the buying and selling of crypto asset securities without registering its functions as required by law. Coinbase is accused of providing exchange services, executing securities transactions, and acting as a securities depository without proper registration. The SEC claims that Coinbase's failure to register has deprived investors of essential protections.

Additionally, Coinbase has been charged for conducting unregistered security offerings through its staking-as-a-service program, which allows customers to earn profits from blockchain transaction validation services. Coinbase allegedly failed to register its offers and sales of this program as required by law. The SEC seeks injunctive relief, disgorgement of ill-gotten gains, penalties, and other equitable relief in the case. The SEC's investigation involved the assistance of state securities regulators from ten states.[100]

Coinbase wins approval to offer crypto futures trading in US

On August 16, 2023, Coinbase, has became the first regulated entity in the country to offer both spot trading and derivatives in the cryptocurrency space. Coinbase CEO said:

"Major moment for crypto regulatory clarity in the U.S. This has been a multi-year process toward approval, and we're excited to finally be launching federally regulated crypto derivatives with margin to our U.S. customers. When there is a clear path to register, we do, "

The approval marked a major step towards regulatory clarity in the U.S., coming nearly two years after Coinbase applied to become a registered Futures Commission Merchant (FCM) in September 2021. Derivatives constitute nearly 75% of all crypto trading activity worldwide.

Stand with Crypto Alliance Launch

On August 14, 2023, Coinbase announced the launch of Stand with Crypto Alliance, an advocacy organization dedicated to getting the  community involved in the legislative process in the United States. Chief Policy Officer, Faryar Shirzad made the announcement in a post on the Coinbase Blog which began:

With more than 50 million Americans holding a digital asset, crypto is bigger than Coinbase. Today, with the launch of the Stand with Crypto Alliance, the crypto community will be unleashed as a core constituency in the legislative process. In particular, the Stand With Crypto Alliance will leverage the underlying technology of the blockchain to help organize the community into a powerful voice advocating for policies that will update our financial system and support economic empowerment. The Alliance is the nation’s first ever independent and onchain advocacy organization, powered by and for crypto supporters. [111]

The alliance shares NFT rewards, educational resources, and updates on crypto policy with its members. In under a week, over 57,000 people joined the organization as crypto advocates. [112]

SEC ruling on Coinbase petition

After a prolonged wait since 2022, Coinbase took the SEC to court in April. Compelled to rule on Coinbase’s petition for tailored crypto regulations, the Securities and Exchange Commission (SEC) issued a rejection on December 15, 2023. The SEC, with a 3-2 vote, asserted that there is no pressing need for new regulations in the crypto space.

“Existing laws and regulations already apply to the crypto securities markets.” -Chair Gary Gensler

Dissatisfied with the SEC's decision, Coinbase recently informed a federal court of appeals in Philadelphia about its intention to seek a review of the SEC's denial, marking the continuation of the legal process.[114][115][116][117]

Ethereum's Merge Effects

Coinbase pauses Ethereum transactions during the cryptocurrency's merge

On September 15, 2022, Ethereum moved from to , making it more secure, less energy-intensive, and better for implementing new scaling solutions. The Ethereum network has experienced traffic jams and irregular increases in transaction (gas) fees as a result of the growth of and . Although The Merge does not reduce transaction fees, it does position Ethereum to keep delivering on its plan for scalability.[90]

During the Merge, Coinbase briefly paused new Ethereum (ETH) and ERC-20 token deposits and withdrawals as a precautionary measure to ensure that funds are protected. In-process payments will also be delayed. Once the merge was complete, payment processing was re-enabled.[91]
Speaking on The Merge, Coinbase product manager Armin Rezaiean-Asel said in a blog post:

Although the Merge is expected to be seamless from a user perspective, this downtime allows us to ensure that the transition has been successfully reflected by our systems,” said Rezaiean-Asel. “We do not expect any other networks or currencies to be impacted and expect no impact to trading for ETH and ERC-20 tokens across our centralized trading products.[92]

Coinbase Chainstack Launch

Chainstack, a data platform developed by Coinbase, is designed to enhance data availability, computation, and indexing. Its primary component, ChainStorage, facilitates dependable access to data.

In response to the increasing demand for advanced data processing capabilities in early 2021, Chainstack was launched in 2023 and aims to streamline crypto data indexing, striving for near real-time performance while minimizing operational costs.

By leveraging modern data stack technologies such as Apache Spark and Arrow, Chainstack is structured around three main systems: ChainStorage, Chainsformer, and ChaIndex. Chainsformer addresses challenges associated with its API-centric approach, offering seamless integration with major big data ecosystems, operational efficiency, and customizable data processing workflows.[120][121][122]


Coinbase x Yellow Card

On January 11, 2024, Coinbase partnered with , a Pan-African crypto exchange to to expand access to its products to 20 African countries, focusing on increasing  stablecoin access. Coinbase integrated Yellow Card’s payment rails, enabling Coinbase customers in Africa to more easily on and off-ramp between fiat and crypto, including USD Coin. As part of the arrangement, Yellow Card users will be able to acquire on the Ethereum layer two (L2) chain . [118][119]

"Our new partnership with leading African stablecoin exchange Yellow Card will help usher in the future of money by giving millions of users access to USDC and fast, reliable, cheaper transactions on our decentralized, open L2 Base through both Coinbase and Yellow Card products." - Coinbase blog post said[118]

$0 account balance - Outage

Around noon on February 28th, 2024, users of Coinbase's U.S. platform reported experiencing account balance discrepancies. Some users found their balances showing as $0, coinciding with a rapid rise and fall in the value of bitcoin.

Coinbase promptly acknowledged the issue on its website, stating it was under investigation. CEO later explained that the exchange had anticipated a surge in traffic but was overwhelmed by demand beyond expectations.

By early afternoon, announced via social media that the platform was in the process of recovery.[124][125]

"Apps are now recovering. We had modeled a ~10x surge in traffic and load tested it. This exceeded that number. It's expensive to keep services over-provisioned, but we'll need to keep working on auto-scaling solutions, and killing any remaining bottlenecks. Thank you for bearing with us." - Brian Armstrong[123]

Coinbase Sues SEC

On June 27, 2024, Coinbase filed lawsuits against the SEC and FDIC, accusing them of attempting to exclude the crypto industry from the banking sector. The exchange claims that the two regulators have not complied with the Freedom of Information Act (FOIA) and is seeking the U.S. District Court for the District of Columbia to compel the agencies to comply. [130]
The official filing reads:

“For nearly two years, a wide array of federal financial regulators — including the Securities and Exchange Commission, the FDIC, and the Federal Reserve Board — have used every regulatory tool at their disposal to try to cripple the digital-asset industry… This FOIA lawsuit seeks to bring to light the FDIC’s role in that unlawful scheme.”[130]

In a statement on X, the Chief Legal Officer of Coinbase, , announced the lawsuit and aired out further grievances from Coinbase. “Financial regulators have used multiple tools at their disposal to try to cripple the digital-asset industry,” the statement reads.” [The SEC] has claimed sweeping authority, but refuses to provide any rules, let alone consistent or coherent ones. While [the FDIC] pressured financial institutions to cut off the industry from the banking system.”[130]

Coinbase, represented by History Associates Inc., filed FOIA requests for information on how the SEC views ether, particularly its shift to a proof-of-stake consensus mechanism. The SEC denied these requests and the subsequent appeal. If granted, the requests would have made related documents and information publicly accessible. [130]

The Coinbase CLO also added in his statement that now is the time for the FDIC and SEC to do better. “This is no way to regulate. And this is no way to operate a transparent government. Today we demand better from our financial regulators. We appreciate the Court’s attention to these important issues and look forward to sharing updates in the future.”[130]

The SEC and FDIC have yet to respond to the lawsuits publicly and may be pushed by the court to respond to the FOIC requests.[130]

Coinbase x Stripe

In June 2024, Coinbase partnered with Stripe. Stripe will incorporate Coinbase's Layer 2 network into its crypto payout products, and Coinbase will add Stripe as a way for its customers to buy crypto with credit cards or Apple Pay inside the Coinbase Wallet. Additionally, Coinbase customers are able to use the stablecoin via Base on Stripe to streamline fiat-to-crypto conversions and facilitate money transfers to over 150 nations. [131]

"Crypto is the future of money because it is unrestricted by international borders or banking hours, and reduces both friction and fees for users. These three key integrations lay a strong foundation for Stripe and Coinbase to begin building a better payments future for users around the world," Coinbase wrote in a statement.[131]


Coinbase has two core products: Coinbase Pro (formerly GDAX) for trading a variety of digital assets on its professional asset trading platform, and a user-facing retail broker of , , and  for fiat currency. It also offers an API for developers and merchants to build applications and accept payments in both digital currencies. As of 2018, the company offered to buy/sell trading functionality in 32 countries,  while the cryptocurrency wallet was available in 190 countries worldwide.  On March 26, 2018, Coinbase announced its intention to add support for  tokens.[21]

On November 25, 2020, Coinbase's Chief Legal Officer, Paul Grewal announced on the Coinbase blog that they are disabling their margin trading product in response to new guidelines from the Commodity Futures Trading Commission, USA. According to the information on the blog, customers currently using the margin trading will not be able to place new margin trades starting 2 pm PT on November 25. For customers using credit, all open limit orders will be canceled at this time. The product will go offline in December 2020 once all existing margin positions have expired. This is the first open measure taken from one of the top cryptocurrency exchanges since  was charged in October 2020 for failing to prevent money laundering and offering U.S.customers crypto illicit derivative trading services.[45]

Products for Retail Traders

  • : a secure online platform for buying, selling, transferring, and storing cryptocurrency.
  • Coinbase Pro: a professional asset trading platform.
  • Coinbase Wallet: an app that allows customers to access 
  • : a Web3 social marketplace for NFTs.

Products for Institutional Traders

  • Coinbase Prime
  • Coinbase Custody, specialist-level services for institutions that hold Bitcoin (BTC) and other cryptocurrencies with Coinbase
  • Coinbase Card, a debit Visa card that allows customers to spend cryptocurrency anywhere Visa cards are accepted
  • Coinbase Commerce, a payment service for merchants

Coinbase has a mobile app for both iOS and Android.

Smart Wallet

On June 5, 2024, Coinbase officially launched smart wallets - a product designed to reduce hurdles for new users looking to get started in the  space. [128][129]

“Smart Wallets allows users to create a free, secure, self-custody wallet in just a few seconds,” wrote Siddharth Coelho-Prabhu, senior director of product management at Coinbase, in a blog post announcing the release.
“They simplify onboarding, reduce the number of transactions to be signed, and seamlessly let you use your Coinbase balances.”[129]

Benefits of the smart wallets, as stated, include effortless onboarding whereby users can create a new wallet and onboard effectively without the hassle of recovery phrases, apps, or extensions. It also makes it easy to pay onchain with a self-custodial wallet balance or the Coinbase account balance. It encourages cross-app portability and allows developers to go gasless via paymaster integrations. [128]

"Additionally, Coinbase offers a companion webapp that includes features like asset and identity management, buy, send, swap, NFTs, and transaction history, which will be the primary platform for smart wallets users to manage their wallet" - Coinbase added[128]

Coinbase's wallet supports eight networks, including , , , , , , , and . The company said it plans to support more in the future. [128]

Coinbase Effect

There’s an enduring concept in the world of cryptocurrency investing called "the Coinbase effect." The idea is that the price of cryptocurrencies that are going to be listed for sale on Coinbase starts rising in the days after the news becomes public. According to Roberto Talamas, an analyst at crypto research firm Messari Crypto, the Coinbase listing has the highest impact on price among exchange listings with an average five-day return of 29%. In other words, five days after Coinbase announces a new token listing, the price of that token appreciates significantly.[62]

Talamas attributes Coinbase’s powers to its popularity among retail investors. The company counts 56 million verified users, including 6.1 million monthly transacting users, or people who actually buy and sell cryptocurrency, per the company’s 2021 first-quarter financial statement. During the most recent three months ended March 31, Coinbase estimates that it scored between $730 million and $800 million in profit on revenues of $1.8 billion.[63]


  •  - Co-Founder & Chief executive officer[64]
  •  - President & Chief operating officer[65]
  • Alesia Haas - Chief financial officer[67]
  • L.J. Brock - Chief human resources officer[68]
  •  - Chief legal officer[69]
  • Manish Gupta - EVP of Engineering[70]
  • Gregory Tusar - VP, Institutional Product[102]
  • Max Branzburg - VP, Product[103]
  • Will Robinson - VP, Engineering[104]
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