Coinrule is a London-based financial services company that provides an automated trading platform for cryptocurrencies, stocks, and Exchange-Traded Funds (ETFs). ^[1] The platform allows users to create and deploy trading bots using a no-code, "if-this-then-that" visual editor, making algorithmic trading accessible to individuals without programming experience. ^[2] It operates on a non-custodial basis, connecting to user exchange and brokerage accounts via API keys without holding user funds. The company is an alumnus of the Y Combinator accelerator program and is backed by several venture capital firms. ^{[1] [2]}​

History and Funding

The company's social media presence was established in November 2017 with the creation of its official X (formerly Twitter) account. ^[1] An early milestone for the company occurred on July 4, 2019, when the Coinrule team was named the winner of the MKB FintechLab Demo Day Pitch. ^[1]​

In the summer of 2021, Coinrule was selected to participate in the Y Combinator Summer 2021 (S21) accelerator cohort, a significant achievement for the startup. ^{[1] [2]} Following its participation in the accelerator, the company announced in September 2021 that it had raised $2.2 million in a funding round. The round attracted investment from venture capital firms, including Y Combinator and the Swiss-based blockchain incubator CV Labs. The company's progress and funding have been featured in publications such as TechCrunch and Forbes. ^{[1] [2]}​

Around September 2023, Coinrule launched a spin-off project named Limits.trade, which is focused on providing optimized trading services on the Hyperliquid decentralized exchange. ^[1]​

Key Figures

Coinrule was founded by three individuals who lead the company's core departments: ^[2]​

• Gabriele Musella: Co-founder and Chief Executive Officer (CEO), responsible for product development.
• Oleg Giberstein: Co-founder and Chief Operating Officer (COO), responsible for growth and business operations.
• Zdeněk Höfler: Co-founder and Chief Technology Officer (CTO), responsible for the platform's technical architecture.

Technology and Platform

Coinrule's platform is designed to provide retail traders with tools for building and automating trading strategies across multiple asset classes and venues. Its core technology revolves around a no-code interface and integrations with various trading platforms. ^[2]​

Core Functionality

• No-Code Rule Builder: The central feature of the platform is a visual editor that allows users to construct trading strategies based on a logical "if-this-then-that" structure. Users can combine conditions, technical indicators, and time-based triggers to create custom automated rules without writing any code. ^[2]
• Template Library: For users seeking pre-configured strategies, Coinrule offers a library of over 350 trading bot templates. These templates cover various market conditions and strategies, such as accumulation or trend-following, and can be deployed with a single click. ^[2]
• Backtesting: The platform includes a "Demo exchange" feature that functions as a paper trading environment. It allows users to test their trading rules and strategies using virtual funds against real-time market data. This enables strategy validation and refinement before committing real capital. ^[2]
• Platform Accessibility: Coinrule is available as a web-based dashboard and also has dedicated mobile applications for iOS and Android devices. The mobile apps provide full functionality and include push notifications to alert users of executed trades. ^[2]

Supported Strategies and Indicators

The rule builder supports the creation of numerous automated trading strategies. These include, but are not limited to:

• Dollar-Cost Averaging (DCA)
• Grid Trading
• Trailing Stop-Loss and Take-Profit
• Mean Reversion
• Momentum Trading
• Portfolio Rebalancing

To build these strategies, users can leverage a range of common technical indicators integrated into the platform, such as the Relative Strength Index (RSI), Moving Average Convergence Divergence (MACD), Moving Averages, and Bollinger Bands. ^[2]​

Integrations

Coinrule integrates with external platforms to enhance its trading automation capabilities. A key integration is with TradingView, a widely used charting and social networking platform for traders. This allows users to automate their trading strategies based on custom alerts generated from TradingView's platform, including those created using its proprietary Pine Script language. ^[2]​

Ecosystem and Asset Support

The platform connects to a wide array of centralized exchanges, decentralized protocols, and brokerage services, supporting over 10,000 different assets. ^[2]​

Supported Assets

Coinrule's trading bots can manage a diverse portfolio of assets, including:

• Cryptocurrencies: Spot, futures, and perpetual contracts.
• Stocks: U.S. equities.
• Exchange-Traded Funds (ETFs).

Centralized Exchange (CEX) Support

The platform integrates with over 20 centralized exchanges and trading platforms. Major supported exchanges include:

• Binance (Spot & Futures)
• Coinbase
• Kraken
• OKX
• KuCoin (Spot & Futures)
• Bybit
• Bitget ^{[2] [1]}

On-Chain and DeFi Support

In addition to centralized venues, Coinrule has expanded its services to include native on-chain trading bots. These bots operate directly on several blockchain networks, allowing users to interact with decentralized finance (DeFi) protocols. Supported blockchains include:

• Base
• Arbitrum
• Ethereum
• Hyperliquid
• BNB Smart Chain (BSC)^{[2] [1]}

Stocks and ETFs

Trading for traditional financial assets such as stocks and ETFs is facilitated through an integration with the Alpaca brokerage platform. This allows users to apply Coinrule's automated strategies to the stock market. ^[2]​

Security Model

Coinrule employs a security infrastructure focused on separating trading execution from asset custody. ^[2]​

• Non-Custodial: The platform operates on a non-custodial basis, meaning it does not hold or have access to user funds. All assets remain in the user's personal exchange or wallet accounts. ^[2]
• API Key Management: Connection to exchanges is established using API keys. The platform requires that these keys be created with withdrawal permissions disabled, limiting its access strictly to executing trades on the user's behalf. ^[2]
• Encryption: The service uses encryption to protect user data and stored API keys. The company describes its encryption standards as "military-grade" and "bank-level." ^[2]
• On-Chain Security: For on-chain trading, Coinrule utilizes the Account Abstraction (AA) stack and Session Keys technology to enhance security and user experience when interacting with decentralized protocols. ^[2]

Associated Projects

Limits.trade

Limits.trade is a spin-off project from the Coinrule team, announced around September 2023. It is a specialized trading interface that operates on Hyperliquid, a decentralized perpetuals exchange. The project's stated purpose is to provide users with optimal trade execution, featuring guaranteed fills, access to maker rebates, and execution privacy designed to reduce slippage costs. ^[1]​