Justin Sun is a blockchain entrepreneur and the founder of TRON, one of the world's largest decentralized autonomous organization (DAO) ecosystems, and Advisor to Huobi Global, a global cryptocurrency exchange. ^[1]

Education

Sun holds a Master's Degree in Political Economy from the University of Pennsylvania and a Bachelor's in History from Peking University. He also participated in an exchange program at The Chinese University of Hong Kong, where he studied liberal arts and sciences. ^[1][2]

Early Life

Sun was born in 1990 in Xining, China. Sun's family is originally from Shandong, China, but he was born in Qinghai and grew up in Guangdong. He developed an early interest in the internet and struggled academically until he decided to focus on improving his grades and gained admission to Peking University. After graduating, he moved to the United States to pursue a Master's Degree at the University of Pennsylvania. He first learned about Bitcoin and began investing in it during this time. Sun later founded Peiwo, a mobile social application, before founding TRON in 2017. ^[3][4][5]

Career

Sun founded Peiwo in 2013, a mobile social application that connects users through audio content such as podcasts and live streams. In 2014, Sun received the Davos Global Shaper Award from the World Economic Forum. In 2015, Sun was listed on Forbes' China 30 Under 30, a list created annually highlighting the leading and upcoming entrepreneurs under 30. In 2017, Sun became the founder of TRON. ^[4][6][7]

Sun serves as Grenada's Ambassador and Permanent Representative to the World Trade Organization (WTO), which he joined in December 2021. In this role, he actively participates in deliberations and advocates using digital technologies, including blockchain, to bridge the developmental gap across economies and reinvigorate global trade. Since October 2022, he has also been a member of the Global Advisory Board for Huobi Global, a global digital economy company founded in 2013 to make breakthroughs in core blockchain technologies and integrate blockchain technology with other industries. ^[1][5][6]

TRON

In 2017, Sun became the founder and CEO of TRON, a decentralized autonomous organization (DAO) ecosystem built on blockchain technology. TRON aims to accelerate the internet's decentralization through blockchain technology and decentralized applications (dApps). In June 2018, TRON became independent of the Ethereum network as a stand-alone blockchain and, in the following month, acquired BitTorrent, a platform for decentralized services and blockchain file storage. ^[8][9][10]

APENFT

In a 2022 interview with Artnet, Sun discussed how the APENFT Foundation was created and what led him to become an art collector: ^[16]

When I first got into the [crypto] - (https://iq.wiki/wiki/cryptocurrency) space, I was intrigued by how [Ethereum] - (https://iq.wiki/wiki/ethereum) offers programmability and facilitates use cases and applications using [smart contracts] - (https://iq.wiki/wiki/smart-contract), which dramatically change how we move digital and nontangible assets around. My early engagement with [blockchain] - (https://iq.wiki/wiki/blockchain) made me discover and realize the potential of [NFTs] - (https://iq.wiki/wiki/non-fungible-token-nft) from a very early stage, back to 2017. Back when I tried to bid for Everydays: The First 5000 Days by Beeple, I realized there is a huge gap between [NFT] - (https://iq.wiki/wiki/non-fungible-token-nft) space and the traditional art world. Before [NFT] - (https://iq.wiki/wiki/non-fungible-token-nft) goes mainstream, we have to educate the market and audience. [APENFT] - (https://iq.wiki/wiki/apenft) was born to fill the need of bridging these two worlds together.

From artists’ perspective, they can create art and distribute it through online marketplaces bypassing elite-driven traditional gatekeepers who for centuries dictated what high art and good art are and who has access to it. [Blockchain] - (https://iq.wiki/wiki/blockchain) technology enables artists, for the first time in history, to gain the power to control their own careers independently in the art world, by setting prices for their own work and obtaining resale royalties. This [NFT] - (https://iq.wiki/wiki/non-fungible-token-nft) space is somehow more equitable because it facilitates diversity and representation. From the collector’s point of view, everyone can own and trade their digital assets freely, without having any trust. There is no longer a need to rely on a centralized party to verify the authenticity of an artwork when all the metadata related to the artwork is stored on a chain. The tokenization of an artwork will also have a huge impact on the art sector by increasing the liquidity of the art world while reaching a much wider audience.

He also discussed his hopes for the Foundation's future: ^[16]

We see ourselves as builders and contributors to the metaverse by facilitating the deeper integration of the physical and virtual world. We want to leverage this new technology to challenge traditional notions of art, and to remove barriers for those who want to participate either by creating or collecting. We will continue welcoming in new players and help traditional artists and brands navigate this space so that the space can grow larger with more diversity and inclusivity. In five years, owning digital assets will be exactly like owning any tangible assets in real life, and it will become a generalized phenomenon and way of living for the younger generation in our digital era.

Controversies

In 2017, Sun launched an initial coin offering (ICO) for Tron despite being warned that the Chinese government was planning to ban ICOs. The Chinese government had banned ICOs just days before the ICO due to the high number of fraudulent and criminal activities, such as financial scams and pyramid schemes. Sun was spotted within a week after the ICO at Incheon airport in South Korea, waiting for a flight to San Francisco, as people speculated his escape route from Beijing to Seoul. ^[15]

In January 2018, TRON received heavy backlash as people accused their whitepaper of plagiarism -comparing it to other projects' documents such as Ethereum, IPFS, Filecoin, and other documents in the space. However, Sun quickly responded, stating that the problem was due to inaccuracies in translating from Chinese to English. ^[13][14]

Interviews

Crypto Art

On January 24th, 2022, Artnet NFTs interviewed Sun about the APENFT Foundation and crypto art opportunities for his generation. The interview opened with his thoughts on his generation's characteristics: ^[17]

I would summarize the main characteristics that I identify our generation with as resilience, willingness to take risks, and strong faith. Born into the generation that experienced the country’s rapid economic growth, I find that there have been many opportunities in almost all industries since the 1990s, from manufacturing to financial services. After I graduated from the university, there was a new wave of “mass entrepreneurship” in the country. For people like me, the post-‘90s, the internet, and the digital age are the keywords to the future, so it was natural for me to start something as a young entrepreneur in internet-related activities.

The tricky part is to find one industry or sector that you are passionate about and delve into it. People might not understand what you are doing at first, but eventually you can prove yourself if you work hard and keep doing it. That was also my story with blockchain and bitcoin. People who know me might notice that I used to receive more criticism and doubt than applause in my career, but I’m glad after all these years I am still working on the next-generation internet, Web 3.0 and today everyone is talking about it. Now I believe in the [metaverse], which is an inclusive and empowering version of not only the next internet but also the future of how people will live their day-to-day lives. I hope I can be part of building a truly decentralized metaverse and make it accessible and available to everyone. Another observation of our generation is that the post-‘90s don’t have an idol that everyone looks up to. Idols are dead, and everyone can become their own idol, which kind of represents the unique post-‘90s mindset.

This idea is reinforced in the age of the internet and the democratization of media outlets, just like the celebrated quote by Andy Warhol that, “in the future, everyone will be world-famous for 15 minutes.” We’re living in an era where everyone has an opportunity.

He also shared his views on taking risks: ^[17]

Greater risks come with greater rewards. As an entrepreneur in crypto and blockchain, I would say I’m indeed a risk-taker. I feel a sense and rush of excitement that comes with taking risks, which motivates me to work even harder. On the one hand, I am constantly improving my ability to control these risks by critically and thoroughly evaluating the potential of projects. For instance, since I began investing in NFTs, I’ve constantly studied the popular NFT projects on the market, enabling me to see why some community-based projects gained success and some didn’t.

On the other hand, I have to follow and believe in my own instincts. This is especially true in crypto, as this industry moves very quickly. I also believe scarcity and reward are positively correlated to some extent. Scarcity is often associated with higher barriers, which might mean that sometimes it is difficult to see the whole picture and all the details in the very early stage. Nevertheless, you just have to move quickly to seize the chance and risks that go with it. The rewards will come as a surprise!

When asked about NFT's place in art history and his new identity as an art collector, he responded: ^[17]

I am enjoying this new identity as a collector. In fact, I personally find there are many similarities between investing in crypto and blockchain and collecting art. Crytocurrency and art, as asset classes, are both highly risky and volatile. Therefore, at the end of the day, you have to buy what you believe in and think is valuable. I always make a parallel between Picasso, as a pioneer of Cubism, and EtherRocks, which have been identified as one of the earliest NFTs on the blockchain by crypto-archeologists. I believe EtherRocks are to NFTs history what Picasso’s contribution and significance as an artist is to art history.In the long term, I believe that NFTs are the most important component of web3 and a game-changer for the next stage of the internet. NFTs have the ability to revolutionize the existing trading model in the art market, especially for digital art. According to the Web 2.0 paradigm, it is difficult to prevent copyright infringement, which leads to digital artworks lacking the specific attributes of a unique asset. Even if users are willing to pay for a digital artwork, it is difficult to find the right platform and channels to purchase, trade, and sell it on the secondary market because the legitimate authorship and provenance have been difficult to track. Now, NFTs allow buyers to confirm ownership and make all information and data available to everyone, bringing a new mode of transaction and transparency to the art world.

This means that NFTs make clear the ontology of digital artworks in such transactions, allowing them to both be transacted with clear copyright and ownership records and also with a unique chain linking artists to their collectors. Moreover, NFT artists who employ smart contract can be rewarded with resale royalties, which means that when their works are resold multiple times on the secondary market, they can continuously earn a small percentage of sales in each transaction. In the short term, NFTs have made a beachhead in the art market. Sales of NFTs reached some $25 billion in 2021, and 70 percent of buyers of NFTs at auction are new while 50 percent are under 40—all of which has greatly promoted the acceptance and recognition of digital art. At the same time, there are enormous possibilities for combinations in the ecosystem of NFTs , such as GameFi [the combination of gaming and DeFi and NFT collateralized lending, et cetera. The economic value behind NFTs is used to provide continuous asset liquidity. If such a combination can succeed and have a practical business model, the NFT scene will look very different.

Banana Art & WLF Investment

In November 2024, Justin Sun paid $6.2 million at a New York auction for an art piece consisting of a banana taped to a wall. ^[18]

I’m thrilled to announce that I’ve bought the banana !!!

I am Justin Sun, and I’m excited to share that I have successfully acquired Maurizio Cattelan’s iconic work, Comedian for $6.2 million. This is not just an artwork; it represents a cultural phenomenon that bridges the worlds of art, memes, and the cryptocurrency community.

I believe this piece will inspire more thought and discussion in the future and will become a part of history - he tweeted ^[19]

Maurizio Cattelan’s “Comedian” artwork is a fresh banana stuck to a wall with duct tape. However, the artwork’s owner replaced the banana as it rots and the tape as needed. Sun paid for instructions on how to tape a banana to a wall and a certificate of authenticity to call it Comedian. ^[18]

On November 29, 2024, Justin Sun ate the banana in front of dozens of journalists and influencers after giving a speech hailing the work as "iconic" and drawing parallels between conceptual art and cryptocurrency.

Many friends have asked me about the taste of the banana. To be honest, for a banana with such a back story, the taste is naturally different from an ordinary one. I could discern a hint of what Big Mike bananas from 100 years ago might have tasted like. - He tweeted ^[22]

Justin Sun eating the Banana

World Liberty Financial (WLF) Investment

Also, on November 25, 2024, Sun disclosed a $30 million investment in World Liberty Financial, a crypto project backed by US president-elect Donald Trump. This marked Justin Sun as the largest investor in the project. ^[20]

The U.S. is becoming the blockchain hub, and Bitcoin owes it to @realDonaldTrump!

TRON is committed to making America great again and leading innovation. Let's go! - he tweeted ^[20]

The WLF team also acknowledged it on X saying:

Justin's insights and experience will be instrumental as we continue to innovate and grow," ^[21]